Brand Tone

Artistic & Curated, Warm & Appreciative, Nostalgic & Whimsical, Mindful & Considered, Authentic

Brand Values

• •Individuality & Uniqueness
• •Craftsmanship & Quality
• •Storytelling & Connection
• •Mindful Consumption
• •Aesthetic Appreciation
• •Discovery

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (e.g., artistic, warm, nostalgic, mindful) with examples of "do's and don'ts." This ensures anyone writing for the brand understands the desired voice.
• •Focus on Storytelling: Infuse copy with narratives, whether it's about the maker, the item's origin, its unique qualities, or the feeling it evokes. This aligns with the "found" and "story-rich" nature of the brand.
• •Use Evocative and Sensory Language: Employ descriptive words that appeal to the senses and emotions, painting a picture for the customer and highlighting the tactile and aesthetic qualities of the products (e.g., "velvet touch," "sun-faded hue," "whispers of history").
• •Emphasize Uniqueness and Craftsmanship: Consistently highlight what makes each item special – whether it’s handmade, vintage, a limited edition, or has a unique design feature. Avoid generic descriptions.
• •Maintain Authenticity and Warmth: Write as if you're sharing a delightful discovery with a friend. Be genuine, approachable, and let the passion for the curated collection shine through in all communications. Avoid overly corporate or salesy language.

Social Perception

Customers and followers likely perceive The Lost and Found Department as a source for distinctive, high-quality items that can't be easily found elsewhere. It's seen as a brand with a strong aesthetic point of view, appealing to those who appreciate artistry, vintage charm, and unique design. The brand is likely viewed as a more personal and curated alternative to larger retail chains. There's an implied trust in the brand's curation – that items will be of good quality and possess a certain charm or artistic merit. The name itself ("The Lost and Found Department") likely contributes to a perception of the brand as a place to uncover treasures or unique finds that feel special and perhaps a little serendipitous.

Copy Examples

• •Instagram Post (New Arrival - Handcrafted Mug): Morning light just hits differently with a piece of art in your hands. ✨ Our latest arrival from [Maker's Name] isn't just a mug; it's a story whispered in clay, a testament to slow mornings and cherished rituals. Each one unique, perfectly imperfect. Find yours and make your everyday a little more beautiful. #TheLostAndFoundDept #HandcraftedHome #MorningRitual #SupportMakers #UniqueFinds
• •Website Product Description (Vintage Brooch): A whisper from another era. This exquisite little brooch, with its [describe detail, e.g., delicate filigree and timeworn patina], feels like a secret waiting to be told. Imagine the journeys it's been on, the stories it could share. A true found treasure, ready to add a touch of nostalgic charm to your favourite jacket or scarf. Pin it on and carry a piece of history. #VintageJewellery #FoundObject #TimelessStyle #StorytellingJewellery #CuratedFinds
• •Email Newsletter Subject Line: Lost in the Ordinary? Discover Something Extraordinary This Week. (Body Teaser): Step inside The Lost and Found Department online, where every piece has a past and every find promises a more interesting future. New curiosities have just landed...
• •Facebook Ad (General Brand Awareness): Tired of the same? At The Lost and Found Department, we curate unique homewares, timeless apparel, and charming oddities that tell a story. Discover pieces with soul, crafted with passion, and destined to be cherished. Find your extraordinary. Shop the collection: [Link] #UniqueGifts #ArtisanGoods #VintageInspired #ShopSmallAU #CuratedLiving
• •Instagram Story (Behind the Scenes/Maker Spotlight): Slide 1: (Image of a maker's hands working) Meet the hands behind the magic... Slide 2: (Image of the maker) ...This is [Maker's Name], the incredible artisan who crafts our beloved [Product Type, e.g., ceramic planters]. Slide 3: (Image of the finished product) Each piece is a labour of love, bringing soulful style to your space. ✨ Discover their collection online. #MakerSpotlight #ArtisanMade #TheStoryBehind #ShopLocal