Brand Tone

Casual, Stylish, and Practical; friendly, relatable, energetic, and trend-aware, like a helpful friend.

Brand Values

• •Practicality and Convenience
• •Style and Aesthetics
• •Security and Protection
• •Customer-Centricity

Best Practices

• •Focus on the "Why," Not Just the "What": Use benefit-driven language like "Enjoy your adventures worry-free" or "The freedom of being hands-free."
• •Maintain a Relatable Voice: Use a casual, friendly tone, ask questions, use emojis where appropriate, and avoid overly technical jargon.
• •Amplify Customer Voices: Regularly feature testimonials and user-generated content, building social proof and trust.
• •Connect with a Lifestyle: Position the case as an essential accessory for an active, stylish, and busy life, painting a picture of the customer's day.
• •Be Consistent Across Platforms: Maintain the core brand message of practicality, style, and security, and consistently use relevant hashtags like #TheLoopCase, #StopTheDrop, and #NoPocketsNoProblem.

Social Perception

Overwhelmingly positive, perceived as a "lifesaver" and "game-changer" for its functionality and convenience, especially for multitasking individuals like mothers and pet owners. It addresses the common issue of women's clothing lacking pockets, despite minor drawbacks like adding bulk and incompatibility with wireless charging.

Copy Examples

• •Coffee in one hand, leash in the other, and zero worries about your phone. Our Crossbody Case keeps you hands-free for whatever the day throws your way. #TheLoopCase #NoMoreDrops
• •Style meets function. Protect your phone from drops without sacrificing your look. With over 10 colors to choose from, your phone has never been this secure —or this stylish. Shop now and find your perfect match.
• •Secure, Slim & Incredibly Stylish. The phone case designed to keep up with your life. Stop the drops and go hands-free. Discover The Loop Case.
• •Cute outfit but no pockets? We got you. 😉 Keep your phone safe and your hands free. #TheLoopCase #NoPocketsNoProblem #LifeHack
• •Tired of dropping your phone? This is the solution.