Brand Tone

Confident, Innovative, Quality-Conscious, Value-Driven, Caring/Personal, Adult-Focused (While also needing to address Non-Compliant, Potentially Irresponsible, or Untrustworthy perceptions)

Brand Values

• •Innovation
• •Quality
• •Value & Profitability (for Retailers)
• •Affordability (for Consumers)
• •Consumer Choice
• •Stated Commitment to Adult Smokers
• •Accessibility

Best Practices

• •Prioritize Compliance and Transparency: All marketing copy must strictly adhere to federal, state, and local regulations regarding the advertisement and sale of vaping products. This includes clear nicotine warnings, age restrictions, and avoiding any claims that could be construed as unproven health benefits or appealing to minors. Given past FDA actions and current investigations, this is paramount.
• •Maintain an Adult-Focused Tone & Imagery: Consistently use language, imagery, and marketing channels that are demonstrably targeted towards adult smokers and vapers. Avoid slang, cartoons, bright color schemes, or themes that could be perceived as attractive to youth (e.g., candy-like flavor descriptions should be sophisticated, not juvenile).
• •Emphasize Retailer Partnership & Value: For B2B communications, focus on the benefits for retailers, such as profit margins, product reliability, diverse inventory for their adult clientele, and support in ensuring compliant sales practices.
• •Highlight Innovation & Quality Responsibly: Showcase new product developments, flavor variety, and quality features (e.g., battery life) without making exaggerated claims. Ensure any technical assertions are accurate and verifiable.
• •Develop Clear Internal Brand Guidelines: Create and enforce comprehensive internal guidelines for all copy, ensuring every piece of communication (website, B2B materials, product packaging, any potential future social media) consistently reflects the brand's commitment to adult users, regulatory compliance, and responsible marketing. This includes clear "do's and don'ts" for language and imagery.

Social Perception

Generally positive among B2B customers & some end users, negative among regulatory bodies & public health advocates, and mixed among the general public.

Copy Examples

• •For Retailers (Website/Trade Ad): Partner with The Loon Wholesale and elevate your adult customers' vaping experience. We offer an innovative range of high-quality disposable vapes and e-liquids, designed for satisfaction and priced for your success. Explore our diverse flavor portfolio – crafted for the discerning adult palate. Visit loonwholesale.com to learn about our competitive wholesale program.
• •Product Description (Zero Nicotine Option - for Adult Vapers): Introducing the Loon Maxx Zero Nicotine. All the bold flavor and satisfying vapor you expect from The Loon, now completely nicotine-free. A considered choice for adult vapers seeking a different experience. Discover your favorite from our extensive zero-nicotine flavor lineup.
• •Brand Statement (Website 'About Us' Snippet): Since 2013, The Loon has been dedicated to providing adult smokers with innovative alternatives. We focus on quality, flavor diversity, and responsible practices, ensuring our products meet the evolving preferences of adult users. Our commitment is to those seeking a different path from traditional smoking.
• •Email to Wholesale Clients (New Product Launch): Grow Your Margins with The Loon's Latest! We're excited to unveil new additions to our adult vape collection, featuring advanced technology and the rich flavors your customers love. The Loon Wholesale is committed to providing compliant, high-demand products that drive your business forward. Contact your rep today for details.
• •Point of Sale Signage (for Retailers - Emphasizing Adult Sales): The Loon: A World of Flavors for Adult Vapers. Age Verification Required for Purchase. We are committed to preventing underage access. Please have your ID ready.