Brand Tone

professional, expert, and supportive

Brand Values

• •Ethical Beauty: Strong emphasis on cruelty-free and vegan products. Many products are highlighted as natural and organic.
• •Innovation and Quality: They pride themselves on developing new solutions and high-quality, effective products, often manufactured in the UK. They were early adopters and innovators in brow lamination.
• •Expertise and Education: A core part of their offering is professional training for beauty therapists, led by founder Leigh Blackwell. They aim to provide in-depth knowledge and ongoing support.
• •Customer-Centric: They focus on providing products that deliver consistent results and cater to various needs, including sensitive skin. They also offer home-use kits, making professional treatments more accessible.
• •Environmental Responsibility & Community Support: They partner with The Eden Project to plant a tree for every order and donate to animal welfare charities.
• •Empowerment & Confidence: Through their products and training, they aim to help individuals and beauty professionals achieve desired looks and build successful businesses.

Best Practices

• •Prioritize Expertise and Education: Always aim to inform and educate the audience, whether it's about a product's benefits, application techniques, or the science behind the formulations. This reinforces the brand's authority.
• •Emphasize Quality and Innovation: Consistently highlight the high standards of the products, their unique features (e.g., Keratin Shield System, UK-made, waterproof), and the brand's role as an innovator in the brow industry.
• •Maintain a Supportive and Empowering Voice: Frame messaging to make both professionals and home users feel capable and confident in achieving great results. Offer solutions and support.
• •Clearly Communicate Ethical Values: Regularly reiterate the commitment to vegan, cruelty-free, and natural ingredients, as this is a key differentiator and resonates strongly with their audience.
• •Be Visually Cohesive: While not strictly copywriting, ensure that the visual elements accompanying any text align with the professional, expert, and somewhat luxurious feel of the brand. Social media marketing materials are even offered by the brand.

Social Perception

Beauty therapists and salon owners appear to hold the brand in high regard, trusting their product quality, training, and innovative formulas. Customers praise the effectiveness of the products, especially for brow lamination and growth. The vegan and cruelty-free aspect is a significant positive.

Copy Examples

• •Headline: Elevate Your Artistry: Master Brow Lamination with The London Brow Company. Body: Discover our accredited training programs, designed by industry pioneer Leigh Blackwell. Learn the innovative techniques and product knowledge to deliver flawless, long-lasting results for your clients. We provide the expertise, you create the beauty.
• •Headline: Your Brows, Naturally Enhanced. Vegan, Cruelty-Free, Stunning Results. Body: Experience the difference with The London Brow Company's home lamination kits. Our gentle yet effective formulas are packed with natural, vegan ingredients to give you salon-quality, fuller-looking brows from the comfort of your home. Embrace your natural beauty, ethically.
• •Headline: The Secret to Healthier, Stronger Brows? It's in Our Science. Body: Our advanced Keratin Shield System and Bond Rebuilding technology work to nourish and protect your brows with every treatment. Choose The London Brow Company for products that not only style but also care for your brows.
• •Headline: Join the Brow Revolution. Learn from the Experts Who Started It. Body: As the first to bring Brow Lamination to the UK & USA, The London Brow Company offers unparalleled expertise. Our comprehensive courses empower you with the skills and confidence to excel in the art of brow design.
• •Headline: Stunning Brows, Kind Conscience. Body: At The London Brow Company, we believe in beauty without compromise. Our entire range is 100% vegan and cruelty-free, formulated with sustainable, plant-based ingredients. Look good, feel good, do good.