Brand Tone

Supportive, informative, community-focused, and passionate about Lolita and J-fashion. Reliable and inclusive.

Brand Values

• •Community
• •Support for Independent Artists
• •Authenticity and Quality
• •Inclusivity & Accessibility
• •Collaboration
• •Passion for the Fashion

Best Practices

• •Use inclusive language that welcomes all members of the J-fashion community.
• •Highlight the unique aspects of indie designers and their contributions.
• •Provide accurate and informative descriptions of Lolita fashion sub-styles and genres.
• •Emphasize the brand's commitment to quality and authenticity.
• •Showcase the community-focused initiatives and collaborative spirit of the brand.

Social Perception

A respected retailer, community hub, and advocate for indie brands within the Lolita fashion scene; perceived as reliable, inclusive, and supportive.

Copy Examples

• •Discover unique, hand-crafted Lolita pieces from indie designers around the world!
• •Join our community of J-fashion enthusiasts and share your style!
• •We're more than just a store; we're a collective supporting independent artists and connecting fashion lovers.
• •Find the perfect Lolita outfit for any budget, with options shipping from the US and worldwide.
• •Explore our wide selection of dresses, blouses, accessories, and more, all designed to express your unique style.