Brand Tone

Approachable & Friendly, Value-Oriented & Smart, Community-Focused, Enthusiastic & Passionate, Helpful & Customer-Centric

Brand Values

• •Quality & Affordability
• •Sustainability & Repurposing
• •Customer Satisfaction & Experience
• •Community & Connection
• •Accessibility & Inclusivity (in shopping)

Best Practices

• •Emphasize "Treasure Hunting" and Discovery: Use words like "discover," "uncover," "gems," "finds," and "hidden treasures" to evoke the excitement of consignment shopping. This aligns with the owner's vision of finding "diamonds in the rough."
• •Maintain a Welcoming and Inclusive Voice: Use friendly, approachable language. Address customers directly (e.g., "you," "your"). Foster a sense of community by inviting interaction, especially for online events. Reflect the owner's desire for customers to "feel welcome."
• •Highlight Both Quality and Value: Consistently mention "designer," "high-quality," and "premium" alongside "affordable," "great prices," and "smart shopping." This reinforces the core benefit of consignment.
• •Incorporate a Sense of Newness and Freshness: Since inventory changes daily, use terms like "new arrivals," "fresh finds," "just in," and "updated daily" to encourage repeat visits and a sense of urgency.
• •Showcase the "Why": Weave in elements of sustainability, supporting local, and the joy of giving items a second life. This connects with conscious consumers and adds depth to the brand beyond just transactions. Use the popular hashtag #igotitattheloft to foster community and user-generated content.

Social Perception

Positive Reputation, Appreciation for Quality & Price, Engaging Online Presence, Trusted Consignment Partner, Helpful and Welcoming Staff

Copy Examples

• •Headline: Designer Style Doesn't Need the Designer Price Tag. ✨ Discover Your Next Treasure at The Loft! Body: From coveted handbags to chic apparel, The Loft in Duluth brings you high-end fashion without the high-end cost. New arrivals daily – because your style should always feel fresh! #igotitattheloft #DuluthStyle #DesignerConsignment
• •Headline: Your Closet's Best Kept Secret? It's The Loft! 😉 Body: Shhh... want to know where Duluth's most stylish shoppers find unique pieces and incredible deals? Join our community of savvy fashion lovers! Shop in-store or catch our next Facebook Live event. Quality, style, and a friendly smile guaranteed. #TheLoftinDuluth #ConsignmentFinds #ShopLocalDuluth
• •Headline: Give Your Wardrobe (and Wallet!) a Reason to Smile. 😊 Body: At The Loft, we believe in sustainable style and smart spending. Find premium, gently-loved clothing and accessories that look amazing and feel even better to buy. Visit us on Mall Drive or shop our posts online! #SustainableFashion #DuluthConsignment #AffordableLuxury
• •Headline: Live from The Loft! 🎉 Don't Miss Our Next Haul of Fabulous Finds! Body: Get ready! We're going LIVE on Facebook [Date] at [Time] with racks of new arrivals, from designer bags to everyday chic. Grab your coffee, tell a friend, and get ready to claim your faves! We ship nationwide! #LiveShopping #TheLoftDuluth #OnlineBoutique
• •Headline: More Than Just a Store: It's a Treasure Hunt. And You're Invited. Body: With two floors of ever-changing inventory and staff who love helping you discover that perfect piece, The Loft is your destination for a fun and rewarding shopping experience. Come explore and see what gems you'll uncover today! #DuluthShopping #ConsignmentBoutique #FashionAdventure #igotitattheloft