Brand Tone

Enchanting & Mystical, Exclusive & Premium, Community-Focused & Engaging, Passionate & Book-Loving, Anticipatory & Exciting

Brand Values

• •Curation & Quality
• •Exclusivity & Collectibility
• •Aesthetic Appeal
• •Reader Connection
• •Community Engagement

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., mystical, exclusive, passionate, anticipatory), preferred vocabulary (e.g., "unlock," "realm," "bespoke," "treasure," "curated"), and phrases to avoid. Share this with anyone creating content.
• •Immerse in the Genre: Ensure copywriters are familiar with and passionate about the fantasy, sci-fi, and "romantasy" genres. This allows for authentic and evocative language that resonates with the target audience.
• •Focus on Exclusivity and Beauty: Consistently highlight the unique aspects of the editions – the special covers, sprayed edges, foil details, and the collectible nature of the books. Use vivid, descriptive language to paint a picture of the physical product.
• •Foster a Sense of Wonder and Discovery: Frame the subscription and the books as an entry into magical worlds and hidden knowledge. Use words that inspire curiosity and a desire to explore.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the brand's visual aesthetic (dark, moody, magical imagery seen on Instagram and their website). The words should feel like they belong in the worlds the visuals depict.

Social Perception

Highly Desirable Collectibles, A Treat/Indulgence, Good Value for Special Editions (Generally), Excitement and Anticipation, Concerns about Consistency and Logistics, Publisher Tie-In Awareness

Copy Examples

• •Instagram Post (Showcasing a new book): "Unlock a realm of midnight whispers and starlit prophecies. ✨ Our latest Exclusive Edition has arrived, cloaked in an all-new bespoke cover, with secrets whispered on every digitally sprayed edge. Dare to turn the page? Limited quantities available for those who seek the magic. #TheLockedLibrary #SpecialEdition #FantasyBooks #BookCollector #UnlockTheMagic"
• •Website Banner (Promoting subscription): "Your Next Obsession Awaits. Journey with The Locked Library and receive a stunning, exclusively designed fantasy or sci-fi treasure each month. More than just a book – it's an experience, a collectible, a key to another world. Subscribe now and build your library of wonders. [Link]"
• •Email to Subscribers (Announcing next month's theme): "Hark, adventurer! A new moon rises, and with it, whispers of The Locked Library's [Month] theme: 'Echoes of the Ancients.' Prepare for a tale woven from forgotten lore and perilous quests. Our curators have unearthed a gem, soon to be transformed into an exclusive edition you won't find anywhere else. Keep your eyes peeled for the full reveal! #LockedLibrarySecrets"
• •TikTok Video Caption (Quick unboxing teaser): "The magic has arrived! 🗝️ Sneak peek of this month’s stunning @thelockedlibrary edition. Those edges though! 😍 Full unboxing coming soon. Can you guess the theme? #BookMail #FantasyReads #SpecialEditionBooks #BookTok #LockedLibraryLove"
• •Facebook Ad (Targeting fantasy readers): "Tired of the same old paperbacks? Elevate your reading experience. The Locked Library delivers breathtaking, collector's quality special editions of the best new fantasy & sci-fi, curated by the experts at HarperVoyager. Featuring exclusive covers, sprayed edges, and author insights. Discover the luxury of truly unique books. Learn more and subscribe today! [Link]"