Brand Tone

Compassionate and Empathetic, Hopeful and Life-Affirming, Respectful and Dignified, Informative and Supportive, Nature-Oriented and Serene

Brand Values

• •Honoring Life and Remembrance
• •Sustainability and Environmental Responsibility
• •Connection with Nature
• •Innovation
• •Providing Comfort and Peace
• •Giving Back

Best Practices

• •Embrace Empathy: Always approach communication with understanding and sensitivity, acknowledging the emotional context of your customers. Use gentle, supportive language.
• •Focus on Hope and Continuation: While acknowledging loss, emphasize the life-affirming aspect of creating a living memorial. Highlight the beauty of growth and remembrance.
• •Maintain Respect and Dignity: Ensure all content, from product descriptions to social media posts, reflects the solemnity and importance of memorializing a loved one. Avoid overly casual or flippant language.
• •Educate and Guide Gently: Provide clear, easy-to-understand information about the process. Offer support and resources to help customers make informed and comfortable decisions during a difficult time.
• •Connect with Nature: Consistently use imagery and language that evokes the peace, beauty, and resilience of the natural world. Reinforce the idea of the memorial as a harmonious part of the environment.

Social Perception

Positive and Appreciative, Eco-Conscious Choice, Meaningful Tribute, Healing and Cathartic, Trusted and Reputable

Copy Examples

• •Headline: Grow a Legacy of Love. Transform Ashes into a Living Memorial. Body: The Living Urn offers a gentle way to honor your loved one, transforming their ashes into a beautiful, enduring tree. Create a symbol of life that grows with their memory, offering peace and a lasting connection to nature.
• •Headline: From Ashes to Everlasting Life. Celebrate Their Journey. Body: Find comfort in the cycle of life. With The Living Urn, you can create a vibrant, living memorial that honors their spirit and gives back to the earth. Choose a tree that reflects their personality and watch their legacy flourish.
• •Headline: A Tribute That Breathes. Find Solace in Nature's Embrace. Body: In times of sorrow, let nature offer its healing touch. The Living Urn provides a unique and eco-friendly way to remember, turning cherished memories into a living tree that stands as a testament to a life well-lived.
• •Headline: More Than a Memorial, It’s a Living Connection. Body: Keep their memory alive and present. The Living Urn allows you to cultivate a beautiful tree from your loved one's ashes, creating a special place for reflection, remembrance, and the continuation of their story in the most natural way.
• •Headline: Cherish. Plant. Grow. An Eco-Friendly Farewell. Body: Honor their life and their love for the planet. Our biodegradable urns and patented planting system make it simple to create a living tribute that respects the earth and provides a beautiful, growing symbol of remembrance for generations to come.