Brand Tone

Aspirational and welcoming, blending luxury and high standards with the comfort and ease of home. The language is professional yet emphasizes a warm, personal experience.

Brand Values

• •Comfort and Luxury
• •Convenience
• •Customer-Centricity
• •Quality and Security
• •Connection

Best Practices

• •Always Blend Luxury with Comfort: In every piece of copy, ensure you are communicating both the high-end, luxurious aspects of the properties and the warm, comfortable, "at-home" feeling. Use words that evoke both indulgence and ease.
• •Highlight the "Why": Connect back to the founder's story and the reason the brand was created. This adds a layer of authenticity and empathy to the brand's voice, showing that you understand the pain points of finding good, flexible accommodation.
• •Show, Don't Just Tell: Use vivid, descriptive language that paints a picture of the experience. Instead of saying "nice views," describe the "stunning views over the uMngeni Valley towards Howick and the Drakensberg".
• •Maintain a Welcoming and Professional Tone: The language should always be polished and grammatically correct, but also warm and inviting. Avoid overly casual slang or a tone that is too corporate and impersonal.
• •Leverage Social Proof: Incorporate snippets of positive reviews and testimonials into your marketing materials. Phrases like "our guests love..." or featuring a glowing quote can be very powerful in reinforcing the brand's reputation for quality and service.

Social Perception

Very positive; customers frequently praise the cleanliness, friendly staff, and overall quality of accommodations. It is perceived as a reliable, high-quality option for short-term and extended stays, associated with comfort, luxury, and excellent service, with little to no negative sentiment.

Copy Examples

• •Your new beginning deserves the perfect setting. The Living Collective offers the luxury of a hotel with the comfort of home. Discover our flexible, fully-furnished apartments in Pietermaritzburg and Hilton, and make your transition seamless. #TheLivingCollective #RelocationMadeEasy #LuxuryLiving
• •Wake up to this. Our homes at The Gates, Hilton, offer more than just a place to stay —they offer a new perspective. Enjoy the tranquility of the countryside with all the modern luxuries you deserve. #SouthAfrica #Hilton #RoomWithAView #LuxuryTravel
• •Space for the whole family to live, laugh, and create memories. Our multi-bedroom homes provide the perfect backdrop for your next family getaway or extended stay. Experience the comfort of home, elevated. #FamilyTravel #VacationHome #MakingMemories
• •Remember the comfort? The view? The feeling of home? Your next escape to the heart of the Midlands is waiting. As a valued member of The Living Collective family, we invite you to rediscover peace and luxury with us. Book your next stay and let us take care of the rest. #WelcomeHome
• •Celebrate life's special moments in a space that’s as beautiful as the occasion. The Villa at The Living Collective offers an elegant and private setting for your next event, complete with stunning views and luxurious comfort. Let us help you create an unforgettable experience. #Events #BridalShower #LuxuryVenues