Brand Tone

Professional & Authoritative, Compassionate & Supportive, Informative & Educational, Hopeful & Encouraging, Approachable & Welcoming

Brand Values

• •Comprehensive Care
• •Evidence-Based Practice
• •Compassion & Empathy
• •Accessibility
• •Patient-Centered Approach
• •Professionalism & Expertise
• •Community & Connection
• •Holistic Wellness

Best Practices

• •Develop a Brand Voice Guide: Document the core elements of your brand's tone (e.g., compassionate, professional, hopeful) with examples of do's and don'ts. Share this with anyone creating content.
• •Prioritize Patient-Centric Language: Always focus on the patient's perspective, needs, and feelings. Use "you" and "your" frequently. Emphasize benefits and solutions rather than just listing services.
• •Maintain Professionalism with Empathy: While being supportive and understanding, ensure the language remains professional and reflects the expertise of the center. Avoid overly casual slang or jargon that patients may not understand.
• •Be Informative and Empowering: Provide clear, concise information about conditions and treatments. Frame messages in a way that empowers individuals to take positive action for their mental health.
• •Ensure Consistency Across All Channels: Whether it's website copy, social media updates, email newsletters, or brochures, the tone should be recognizably "The Live Well Center." Regularly review content across platforms to check for consistency.

Social Perception

The brand is perceived as a provider of needed mental health services. The content shared is generally seen as helpful and supportive. There is an appreciation for the educational content and the effort to destigmatize mental health issues.

Copy Examples

• •Headline: Feeling Overwhelmed? You're Not Alone. We're Here to Help. Body: Life can be challenging, and it's okay to seek support. At The Live Well Center, our compassionate professionals offer evidence-based therapies to help you navigate life's difficulties and find your path to well-being. Reach out today for a confidential consultation.
• •Headline: Expert ADHD Care for All Ages. Body: Understanding and managing ADHD is key to unlocking potential. The Live Well Center provides comprehensive ADHD testing and personalized treatment plans for children, adolescents, and adults. Let us help you or your loved one thrive.
• •Headline: Your Mental Wellness Journey Starts Here. Body: Taking the first step towards better mental health is a sign of strength. Our dedicated team at The Live Well Center offers a supportive and professional environment where you can explore challenges and build resilience. Discover a healthier, happier you.
• •Headline: Accessible Mental Healthcare: In-Person & Online. Body: Quality mental healthcare should be within reach. With multiple locations across Mississippi and convenient telehealth options, The Live Well Center makes it easier for you to access the support you need, when and where you need it.
• •Headline: Hope and Healing Through Advanced TMS Therapy. Body: For those seeking alternative solutions for depression, The Live Well Center offers innovative TMS therapy. This non-invasive treatment can provide significant relief and help you rediscover joy and engagement in life. Learn more about how TMS can make a difference.