Brand Tone

Personal & Approachable, Caring & Thoughtful, Appreciative & Customer-Focused, Creative & Passionate, Understated & Genuine

Brand Values

• •Uniqueness & Personalization
• •Meaning & Sentimentality
• •Quality Craftsmanship
• •Customer Connection & Service
• •Supporting Small Business/Handmade

Best Practices

• •Always Use "I" and a Personal Touch: As a one-person business, consistently using "I" (Cheryl) reinforces the personal, handmade nature of the brand. Share small, relatable anecdotes or behind-the-scenes glimpses where appropriate.
• •Focus on Emotion and Meaning: Highlight how the products help customers express love, remember special moments, or celebrate loved ones (including pets). Use words that evoke sentimentality and connection.
• •Emphasize the "Handmade" Aspect: Remind customers that each item is individually stamped by hand, making it unique and distinct from mass-produced goods. This justifies the care and attention to detail.
• •Be Genuinely Appreciative: Express gratitude to customers for their support, their orders, and for choosing handmade. This fosters a warm and loyal customer base.
• •Keep Language Clear, Warm, and Approachable: Avoid overly formal or technical jargon. The language should feel like a friendly conversation, making the brand feel accessible and down-to-earth.

Social Perception

Highly Positive, Trusted, Source of Meaningful Gifts, Appreciation for Handmade Quality

Copy Examples

• •Homepage Banner: "Creating Little Keptakes, Stamped with Your Love. Each piece uniquely yours, handcrafted with care from my home to yours."
• •Product Description (e.g., for a personalized necklace): "Hold your dearest memories close. This hand-stamped necklace is more than just jewelry; it's a whisper of a special name, a cherished date, or a word that inspires you, carefully brought to life just for you."
• •About Us Snippet: "Hi, I'm Cheryl! From my little home studio (amidst the happy chaos of kids and dogs!), I pour my heart into crafting unique, hand-stamped treasures that tell your story. Thank you for letting me create something special for you." (Inspired by)
• •Social Media Post (if active): "Just finished this sweet custom pet tag for a lovely customer's furry friend! 🐾 There's nothing quite like knowing a little piece I've made will be part of so many happy walks. What special words would you choose for your companion?"
• •Post-Purchase Thank You Email: "Your beautiful, hand-stamped piece from The Little Stamping Co. is now on its way! I loved creating this just for you and hope it brings a smile (or a happy tail wag!). Thank you for supporting my little dream."