Brand Tone

Charming & Whimsical, Heartfelt & Personal, Friendly & Approachable, Artistic & Creative, Trustworthy & Quality-Focused

Brand Values

• •Personalisation & Uniqueness
• •Quality & Craftsmanship
• •Joy & Celebration
• •Customer Delight
• •Creativity & Passion

Best Practices

• •Embrace Whimsical Language: Use descriptive, evocative words that paint a picture and capture the charm of the illustrations (e.g., "magical," "wonder," "charming," "playful," "delightful").
• •Focus on "Personal" and "Heartfelt": Always highlight the bespoke nature of the products and the emotional connection they foster. Use terms like "unique," "one-of-a-kind," "cherished," "keepsake," "thoughtful."
• •Maintain a Friendly and Warm Voice: Address customers directly and kindly. Use exclamation marks appropriately to convey enthusiasm. Respond to comments and messages with genuine warmth.
• •Showcase the Artistic Process (Subtly): Remind customers of the skill and care involved. Words like "hand-illustrated," "crafted," "designed with passion," and "artisan" can reinforce this.
• •Tell Stories: Whether it's the story of the brand, the inspiration behind a design, or how a customer's gift will be cherished, storytelling adds depth and emotional resonance consistent with the brand's values.

Social Perception

Trusted Source for Unique Gifts, High-Quality Artisan Brand, Excellent Customer Service, Evokes Positive Emotions, A "Small Business" with Heart

Copy Examples

• •Spell out their name in a world of wonder! ✨ Our personalised name prints are lovingly hand-illustrated, weaving playful characters and charming details into each letter. A truly unique keepsake to brighten any nursery or child's room, sparking little imaginations for years to come. Crafted with care, just for them.
• •Welcome to the world, little one! 👶 Capture the magic of their arrival with a timeless, personalised illustration. From tiny toes to first smiles, our bespoke designs celebrate every precious detail. The perfect heartfelt gift to be treasured forever. #TheLittlePictureCompany #NewBabyGift #PersonalisedKeepsake #NurseryDecor #HandmadeWithLove
• •Make this [Occasion, e.g., Easter] extra special with a touch of Little Picture Company magic! 🐰 Discover unique, personalised gifts that tell their story. From whimsical wall art to charming keepsakes, find something they’ll adore. Enjoy [Discount/Offer] for a limited time and give a gift crafted with love and imagination.
• •It all started with a doodle and a dream... At The Little Picture Company, we pour our hearts into creating more than just pictures; we craft little windows into worlds of imagination. Each piece is designed with a sprinkle of whimsy and a whole lot of love, ready to celebrate your most cherished moments.
• •Swipe up to create your own magical moment! ✨ Personalise a beautiful illustration today and watch their eyes light up. #CustomGifts #UniqueKeepsakes #TheLittlePictureCompany