Brand Tone

approachable, professional, and passionate

Brand Values

• •Quality
• •Convenience
• •Flexibility
• •Customer Focus
• •Passion

Best Practices

• •Always be passionate: Let your love for food shine through in your writing. Use descriptive and evocative language to make your food sound as good as it tastes.
• •Maintain a professional yet approachable tone: Your primary audience is corporate, so maintain a professional demeanor. However, don't be afraid to be friendly and personable to build rapport.
• •Focus on quality and freshness: Continuously highlight your commitment to using high-quality, locally sourced ingredients. This is a key differentiator for your brand.
• •Emphasize convenience and reliability: Make it clear to your customers that you offer a hassle-free and dependable service. Use phrases like 'we take care of the details' and 'delivered on time, every time.'
• •Showcase your flexibility: Highlight your ability to cater to different dietary needs and create custom menus. This will appeal to a wider range of customers.

Social Perception

The Little Lunch Co. is perceived as a reliable and high-quality catering provider in the Hamilton area. Customers appreciate the freshness and taste of the food, the beautiful presentation, and the professionalism of the service. The brand has built a strong reputation for its corporate catering, but is also popular for private events and special occasions.

Copy Examples

• •Fuel your team's success with a lunch that's as ambitious as they are. Our new 'Power Up' lunch box is packed with fresh, locally sourced ingredients to keep the ideas flowing. Order now and make your next meeting a delicious one.
• •Planning a corporate event? Let us take care of the food so you can focus on what matters. From elegant grazing tables to individual boxed lunches, we have the perfect catering solution for you. Get in touch for a custom quote!
• •Little Company, BIG on Flavour. We deliver delicious, handcrafted catering for your office or event in Hamilton. Explore our menus.
• •Impress your clients and colleagues with a taste of something special. Our bespoke catering options are designed to create a memorable culinary experience for any occasion. Let's start planning your perfect menu.
• •Say goodbye to boring sandwiches and hello to flavour-packed salads and gourmet treats. Elevate your workday lunch with our delicious and convenient options. Order online for delivery straight to your office.