Brand Tone

Friendly and Approachable, Encouraging and Supportive, Joyful and Passionate, Authentic and Real, Helpful and Educational

Brand Values

• •Creativity and Craftsmanship
• •Learning and Skill Development
• •Community
• •Joy and Well-being
• •Family and Authenticity
• •Perseverance and Growth

Best Practices

• •Embrace Friendliness: Always use warm, inviting language. Address your audience directly (e.g., 'Hi friends!', 'you'll find what you need').
• •Be Encouraging and Positive: Focus on the joy of creating and the learning process, rather than perfection. Use uplifting words and affirmations.
• •Stay Authentic and Relatable: Share behind-the-scenes glimpses, personal stories (where appropriate), and be open about the journey of learning and creating.
• •Prioritize Helpfulness: Ensure that content provides value, whether it's a tip, a tutorial, inspiration, or clear information about products and services.
• •Foster Community Dialogue: Actively engage with comments and messages, ask questions to encourage interaction, and make followers feel seen and heard. Create a space where people feel comfortable sharing their own creative journeys.

Social Perception

Positive and Trusted, Inspiring and Empowering, Community-Focused, High-Quality and Creative

Copy Examples

• •For a New Online Course: 'Unlock your inner artist! ✨ Join our [Course Name] online class and discover the joy of creating beautiful [Project Type] from scratch. Missy's friendly guidance makes every step fun and easy, no matter your skill level. Let's make something amazing together! #SewHappy #TheLittleGreenBean'
• •For a Digital Pattern Release: 'Fresh off the design table! 🧵 Our new [Pattern Name] digital pattern is here to spark your creativity. Perfect for a weekend project, this [description of item] will add a handmade touch to your [home/wardrobe]. Download yours today and let the joyful sewing begin! Link in bio. #DIYCrafts #SewingPattern'
• •Instagram Post Engaging Community: 'What are you stitching up this week, creative beans? 🌿 Share your current WIP (work in progress) in the comments below! We love seeing your amazing creations and cheering you on. Let's inspire each other! #CraftCommunity #LittleGreenBeanMakes'
• •Promoting the Sewing Squad Membership: 'Ready to take your sewing skills to the next level and connect with a vibrant community? 💖 Join The Sewing Squad! Get exclusive patterns, live classes with Missy, and endless inspiration. Your happy place for all things sewing awaits! Learn more and join us via the link in our profile. #SewingSquad #CreativeCommunity'
• •Facebook Ad for Beginner Sewers: 'Ever wished you could sew? Now you can! 😊 At The Little Green Bean, we believe everyone can create beautiful things. Our beginner-friendly patterns and encouraging tutorials will guide you every stitch of the way. Start your sewing journey today and find your creative joy! Visit thelittlegreenbean.com. #BeginnerSewing #LearnToSew #HandmadeJoy'