Brand Tone

Friendly, Passionate, Charming, Playful, Sweet, Community-Focused

Brand Values

• •Quality
• •Customer Satisfaction & Service
• •Craftsmanship & Artistry
• •Inclusivity
• •Community Spirit
• •Warmth & Joy

Best Practices

• •Develop a Tone of Voice Guide: Document the key characteristics of your brand's voice (e.g., Friendly, Passionate, Charming, Playful, Sweet, Community-Focused) with do's and don'ts and example phrases. Share this with anyone creating content.
• •Use "We" and Inclusive Language: Write as though the bakery itself is speaking, using "we" and "our" to foster a personal connection. Use welcoming and inclusive language that appeals to a broad audience (e.g., "everyone's welcome," "something for everyone").
• •Highlight Freshness and Craftsmanship: Consistently use words that evoke quality and the handmade nature of the products – "freshly baked," "handcrafted," "made with love," "talented chefs/bakers," "quality ingredients."
• •Inject Warmth and Positivity: Use positive, joyful, and inviting language. Focus on the experience and happiness the products bring (e.g., "sweet escape," "delicious memories," "sprinkle of joy," "taste of happiness").
• •Stay Authentic and Local: Reference the South Queensferry location and community when appropriate to reinforce local roots and charm. Engage genuinely with customer comments and feedback on social media, maintaining the friendly tone.

Social Perception

Customers and the public generally perceive THE LITTLE BAKERY very positively. It is seen as a go-to spot in South Queensferry for high-quality baked goods, delicious breakfast/brunch, and a pleasant café experience. It's often described as "charming," "cute," and "delightful." The staff are widely regarded as friendly and welcoming. The aesthetic of the bakery and its products is highly appealing, leading to user-generated content on platforms like Instagram and TikTok. It is recognized for its tasty treats, generous portions, and ability to cater to different dietary preferences.

Copy Examples

• •Instagram Post (Image: A vibrant, beautifully decorated layer cake): Sweeten your celebrations! 🍰✨ Each layer of our [Cake Name] cake is baked with love and decorated by hand, right here in South Queensferry. Because every special moment deserves a truly special cake. Order yours and let us add a sprinkle of joy to your day! #TheLittleBakery #SouthQueensferry #CustomCakes #BakedWithLove #CelebrationCake
• •Facebook Ad (Targeting local area, promoting afternoon tea): Escape the everyday with a charming Afternoon Tea at The Little Bakery! ☕ Indulge in freshly baked scones, delicate pastries, and savoury bites, all lovingly prepared in our South Queensferry kitchen. Perfect for catching up with friends or treating someone special. Book your table today and taste the tradition! [Link to booking] #AfternoonTea #SouthQueensferryEats #LittleBakeryTreats #SconesAndJoy #SupportLocal
• •Website Banner (Promoting seasonal treats): Hello Sunshine, Hello Sweetness! ☀️ Our new seasonal treats have arrived, bursting with fresh flavours and baked daily. From zesty lemon tarts to berry-filled cupcakes, discover your new favourite at The Little Bakery. Pop in or order online for a taste of happiness! #SeasonalBakes #FreshlyBaked #TheLittleBakerySQ #SweetTreats #EdinburghFood
• •Tweet/X Post (Engaging with followers): Morning, cake lovers! ☀️ What's your ultimate dream cake flavour combination? We're always dreaming up new creations here at The Little Bakery and love hearing your ideas! 👇 #CakeDreams #SouthQueensferry #BakeryLife #SweetInspiration #LittleBakeryChat
• •Product Description (For a box of mixed brownies): Dive into pure indulgence with our Mixed Brownie Box! 🍫 Gooey, rich, and utterly irresistible – each square is a little piece of chocolate heaven, handcrafted with the finest ingredients by our passionate bakers. Perfect for sharing (or not!). Order yours now for a truly decadent treat from The Little Bakery. #BrownieLove #ChocolateHeaven #LittleBakery #BakedGoods #TreatYourself