Brand Tone

Witty, Passionate, Friendly, Intelligent, Quirky

Brand Values

• •Love of Literature & Reading
• •Quality & Originality
• •Customer Focus & Service
• •Creativity & Design
• •Sustainability
• •Community

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the key characteristics of your brand's tone (e.g., witty, intelligent, enthusiastic, friendly), including do's and don'ts and examples of on-brand and off-brand copy.
• •Know Your Audience: Understand that your customers are book lovers. Use language, references, and humor that will resonate with them and their passion for literature.
• •Embrace Literary Wit: Incorporate clever wordplay, puns, and subtle literary allusions where appropriate. Don't be afraid to be a little playful and charming.
• •Maintain Authenticity: Let the genuine love for books and reading shine through. Your passion is infectious and will connect with fellow bibliophiles.
• •Consistency Across Channels: Ensure the tone is consistent across the website, product descriptions, social media posts, email marketing, and customer service interactions. Regular review and training for anyone creating content can help maintain this.

Social Perception

Positive, Go-To for Bookish Gifts, High-Quality & Unique Products, Reliable, Trusted & Established

Copy Examples

• •Warning: May spontaneously quote Shakespeare after use. Our new [Author Name] mug is here to make your tea breaks dramatically better. Grab yours before it's 'exeunt stage left'!
• •Carry your literary obsessions in style! This 'Too Many Books? I Think You Mean Not Enough Shelves' tote is perfect for library hauls, bookstore splurges, or just showing off your reader pride. What masterpiece will you tuck inside?
• •Unleash your inner wordsmith! 🖋️ Our latest journal is patiently waiting for your brilliant thoughts, epic tales, or just your to-do list (we don't judge!). What stories are you longing to tell? #LiteraryGifts #WriteMore #Bookworm
• •For the Love of Chapters! Discover unique gifts that speak volumes to the book lover in your life (or, let's be honest, for your own delightful shelf!). Explore our latest literary treasures.
• •A Plot Twist You'll Love: Our [Sale Name] Event is On Now! 📚✨