Brand Tone

elegant, whimsical, and appreciative

Brand Values

• •Love of Classic Literature
• •Curated Quality & Aesthetics
• •Creating a Magical Experience
• •Supporting Small & Ethical Businesses
• •Community Building
• •Attention to Detail

Best Practices

• •Embrace 'Storytelling' in all Communications
• •Highlight the 'Why'
• •Maintain Visual Cohesion
• •Engage with a Warm and Appreciative Voice
• •Curate Language Carefully

Social Perception

premium, high-value subscription box

Copy Examples

• •Instagram Post: 'Step into a story. ✨ Our next classic journey awaits, complete with treasures from artisans who pour their hearts into every creation. Unbox magic, page by page. What classic are you hoping to see next? #TheLiteraryBookClub #ClassicReads #SupportSmallBusiness #BookishMagic'
• •Email Newsletter Subject: 'An Invitation to Wonder: Your Next Literary Escape is Here!' Body Snippet: 'Dear Fellow Romantic, prepare to be swept away. This month's selection is a timeless tale, paired with handpicked delights from small businesses that share our passion for craft and story. Rediscover the joy of reading, one enchanting surprise at a time.'
• •Facebook Ad: 'For the old soul, the daydreamer, the lover of beautifully bound classics. The Literary Book Club delivers more than a subscription – it's an experience. Collectible editions, artisanal gifts, and a community of kindred spirits. Join us and build a library you'll cherish forever.'
• •Website Homepage Headline: 'The Literary Book Club: Where Classic Stories & Curated Wonders Meet. Experience Reading Anew.'
• •Product Description Snippet: 'Each box is a carefully assembled homage to a beloved classic. Inside, you'll find a stunning collectible edition and a series of wrapped gifts, each numbered to be opened as you reach a specific page. It’s an immersive journey designed to make your reading experience truly unforgettable, all while supporting talented artisans and small businesses.'