Brand Tone

Proud & Respectful, Supportive & Community-Oriented, Authentic & Relatable, Enthusiastic & Passionate, Informative & Helpful

Brand Values

• •Community
• •Respect & Pride
• •Family
• •Giving Back
• •Quality & Excitement
• •Authenticity

Best Practices

• •Know Your Audience Deeply: Always speak directly to the values, challenges, and pride of lineworkers and their families. Use language and references that resonate with the 'LineLife.'
• •Emphasize Community and Support: Regularly highlight the supportive network LineCrate aims to build. Encourage interaction and sharing among your audience.
• •Show, Don't Just Tell, Your Values: Instead of just saying you value lineworkers, showcase it through product choices, content themes (like safety and family), and your give-back programs.
• •Maintain Authenticity: Let the genuine passion for the lineman profession shine through. Share real stories (with permission) and content that reflects the true ups and downs of the lifestyle.
• •Balance Pride with Relatability: While celebrating the 'bad@ss' nature of the work, also incorporate humor and acknowledge the everyday realities and challenges to remain approachable and genuine.

Social Perception

Positive within the Niche, Supportive & Caring, Understanding of the Lifestyle, Fun & Engaging

Copy Examples

• •Power through your month with gear that works as hard as you do. The [Month] Lineman LineCrate is packed with [Type of items, e.g., essential tools and exclusive apparel] hand-picked for the brotherhood. Fuel your LineLife pride. Order yours – built for the bold, by those who know the lines.
• •She’s the heart of the LineLife. The [Month] LineLady Crate celebrates her strength and support with [Type of items, e.g., unique apparel, home goods, and special surprises]. Because holding it all together deserves something special. Show her the love – #LineLadyStrong.
• •Spark their imagination! The [Month] LineKid Crate is here, bringing adventure and LineLife fun right to their doorstep. Packed with [Type of items, e.g., awesome toys, cool gear, and activities] for your little lineworker-in-training. Connect them to the pride!
• •This is more than a job, it's a family. We see you, Line Families, supporting each other through every storm and every celebration. Share a photo of your LineCrate unboxing or your favorite LineLife moment using #LineCrateFamily for a chance to be featured! Together, we power the pride.
• •With every LineCrate, you’re not just getting awesome gear – you’re supporting the families of our fallen heroes. A portion of all proceeds and dedicated crates go directly to those who need it most. Join us in honoring their legacy and supporting our LineLife community.