Tono de Marca

Warm, personal, heartfelt, sincere, and narrative-driven, focusing on family, emotion, and the experience of using products to build a connection.

Valores de Marca

• •Family-Centric
• •Meaningful Living
• •Curated Quality
• •Storytelling
• •Aesthetic & Functional Beauty

Mejores Prácticas

• •Lead with the 'Why': Always start with the emotion or the story behind a product before listing its features.
• •Use 'We' and 'Our': Consistently use first-person plural pronouns to reinforce the 'family-run' narrative and create a direct, personal connection.
• •Employ Sensory Language: Use words that evoke feeling, touch, and emotion (e.g., 'warm,' 'smooth,' 'heartfelt,' 'cherish').
• •Frame Products as Part of a Lifestyle: Describe how products fit into meaningful daily rituals, transforming functional items into aspirational ones.
• •Tell the Founders' Story: Weave the names and story of Rami and Sally into marketing to leverage their authenticity as a unique brand asset.

Percepción Social

Customers perceive products as high-quality, durable, and aesthetically pleasing, often describing them as 'adorable' and 'cottagey-chic,' making them great gift ideas. However, on third-party sites, the brand may be seen primarily as a functional retailer, and the lack of social media presence limits broader community engagement.

Ejemplos de Copy

• •From Our Family to Yours. Welcome to The Lily Rose Store, where every item is handpicked to bring a little more love, beauty, and meaning into your home. Discover the stories behind our collection.
• •More than just a measurement, it’s a memory in the making. Crafted from warm, natural acacia wood, these spoons feel like an extension of your hands as you bake family recipes. Each scoop is part of a story—the story of a Sunday morning, a shared laugh, and the simple joy of creating something together. Bring intention back to your kitchen.
• •Your daily ritual, beautifully held. Our can-shaped glass tumblers are designed for those small moments that matter most—the first sip of coffee, a refreshing smoothie, a quiet afternoon. It’s not just a cup; it’s a reminder to find beauty in the everyday. From our family-run shop to your home.
• •A little story from our home to yours ✨
• •We're Rami and Sally, the founders of The Lily Rose Store. This shop started as a simple idea: to gather a collection of beautiful, meaningful things that we’d want in our own home. We believe that the objects we surround ourselves with should tell a story and inspire growth. Thank you for being a part of ours.