Brand Tone

Sophisticated & Cultured, Modern & Minimalist, Inviting & Community-Focused, Quality-Driven & Passionate, Elevated Casual

Brand Values

• •Community
• •Design & Aesthetics
• •Quality
• •Culture & Creativity
• •Meaningful Connections & Experiences
• •Timelessness

Best Practices

• •Emphasize Quality and Curation: Use language that reflects the high standards of both the food and the retail products. Words like 'curated,' 'hand-picked,' 'artisanal,' 'fresh,' and 'premium' can convey this.
• •Maintain a Sophisticated yet Approachable Voice: While the brand has an intellectual and cultured underpinning, the tone should remain welcoming and inclusive. Avoid overly academic or exclusive language. Think 'elevated casual.'
• •Highlight the 'Why' - Community and Connection: Weave in the brand's purpose of being a gathering place. Use phrases that evoke connection, conversation, and shared experiences (e.g., 'gather,' 'connect,' 'share,' 'your space to...').
• •Incorporate Design and Art Sensibility: Use descriptive language that appeals to an appreciation for aesthetics, minimalism, and timeless design. Reference the inspiration behind the brand (e.g., Bloomsbury Group, art, culture) where appropriate and natural.
• •Be Authentic and Passionate: Let the genuine passion for food, design, and community shine through. Share stories behind products, dishes, or the brand's philosophy to build a deeper connection with the audience. The co-founder's podcast is a good example of this.

Social Perception

Positive & Well-Regarded, Unique Concept, Go-To Spot, Community Hub, Aesthetically Pleasing

Copy Examples

• •Instagram Post (Image: Beautifully plated Mediterranean dish alongside a unique design object from the store): "Savor the art of dining. Discover flavors that inspire and designs that delight. At The Lighthouse, every detail is curated for a timeless experience. #TheLighthouseAE #DineAndDesign #CuratedLiving #MediterraneanFlavors #CommunityHub"
• •Website Banner (Showcasing a cozy corner of the restaurant with people chatting): "More than a meal, it's a moment. Connect, converse, and create at The Lighthouse – your space for lingering conversations and inspired finds. Explore our locations."
• •Facebook Ad (Targeting young professionals interested in design and food): "Escape the ordinary. The Lighthouse offers a unique blend of Mediterranean-inspired cuisine and curated design objects. Perfect for your next culinary discovery or finding that unique gift. Visit us at [Location] or shop online. #TheLighthouseDubai #ConceptStore #FoodieDestination #ModernLiving"
• •LinkedIn Post (Announcing a new "The Lighthouse Conversations" episode): "Join Hashem Montasser on The Lighthouse Conversations as we delve into the journey of [Guest's Name], exploring innovation and creativity in [Guest's Industry]. Listen now and be inspired. #TheLighthouseConversations #Entrepreneurship #Culture #Podcast #Innovation"
• •Email Newsletter Snippet (Highlighting a new collection in the concept store): "Illuminate your space. Our latest collection of hand-picked design and lifestyle accessories has arrived. Discover timeless pieces that tell a story, exclusively at The Lighthouse concept store and online. [Shop Now Button]"