Brand Tone

Aspirational yet Approachable, Confident & Knowledgeable, Passionate & Enthusiastic, Warm & Inviting, Authentic & Transparent

Brand Values

• •Quality & Timelessness
• •Organic Desert Living® Aesthetic
• •Original Design & Creativity
• •Client Collaboration & Trust
• •Functionality & Livability
• •Authenticity & Relatability
• •Community & Connection

Best Practices

• •Embrace "Organic Desert Living" Language: Consistently use terms and descriptions that evoke the core aesthetic: "muted tones," "endless texture," "calm desert," "natural materials," "effortless elegance," "timeless," "curated."
• •Balance Aspiration with Relatability: Showcase beautiful, high-end results while maintaining an approachable, human voice. Share the "why" behind design choices and connect on a personal level, as Kristen does.
• •Speak with Confident Authority, Yet Remain Warm: Share expertise and opinions decisively but always with an undercurrent of warmth, helpfulness, and a passion for helping others create beautiful spaces.
• •Prioritize Authenticity and Transparency: Don't be afraid to share behind-the-scenes glimpses, personal anecdotes, or even challenges. This builds trust and strengthens the connection with the audience.
• •Focus on Storytelling and Value: Frame copy around how LCO's designs and products enhance a client's life, create a sanctuary, or help them tell their own story through their space. Emphasize the blend of beauty and functionality.

Social Perception

Highly Regarded for Design Expertise, Positive Customer Service Experience, Aspirational Lifestyle Brand, Authentic and "Real", Trusted Source for "Organic Desert Living", Quality Products

Copy Examples

• •Instagram Post (Showcasing a finished project): Texture, tone, and tranquility. ✨ Step inside our latest #OrganicDesertLiving transformation where calm meets curated design. We believe your home should be a story – let us help you write yours with intention and timeless style. #TheLifeStyledCo #DesertModern #InteriorDesign #HomeInspo #TimelessDesign
• •Email Newsletter (Announcing new arrivals): Bring the LCO touch home. Our new collection of hand-selected decor and furniture has arrived, each piece chosen to embody the warmth and effortless elegance of Organic Desert Living®. Discover timeless additions that speak to quality and conscious design. Shop now and create your sanctuary. [Link]
• •Website Product Description (For a ceramic vase): Crafted with intention, this artisanal ceramic vase brings a touch of the desert's organic beauty to your space. Its muted tones and subtle texture embody the LCO philosophy: quality, simplicity, and a connection to the natural world. A timeless piece for a thoughtfully styled life.
• •YouTube Video Title & Snippet (Design Tips): Kristen Spills: 3 'Unpopular' Design Truths for an Authentic Home | THELIFESTYLEDCO *Snippet:* Join Kristen as she gets real about creating a space that's truly *you*. We're ditching the fleeting trends and embracing timeless, functional design. Let's talk Organic Desert Living® from the source! #InteriorDesignTips #AuthenticLiving #LCOSecrets
• •Facebook Ad (Promoting design services): Dreaming of a home that reflects your soul? At TheLifestyledCo, we don't just design spaces; we craft lifestyles. Our passion for Organic Desert Living® translates into homes that are as functional as they are breathtaking. Let's collaborate on your vision. Book your consultation today. #ArizonaDesign #LuxuryInteriors #OrganicModern #TheLifestyledCoDesigns