Brand Tone

Aspirational yet approachable, modern, and wellness-oriented.

Brand Values

• •Wellness & Healthy Living
• •Style & Modernity
• •Quality & People-Powered Goodies
• •Comfort & Versatility
• •Discovery

Best Practices

• •Develop a Brand Voice Guide: Create a document that clearly defines the brand's personality, tone (e.g., aspirational, approachable, witty, serene), key messaging themes (wellness, modern style, comfort), and even a list of 'on-brand' and 'off-brand' words or phrases. This ensures everyone creating content is aligned.
• •Understand Your Audience Deeply: Continuously research and define your target audience's demographics, psychographics, aspirations, and communication preferences. Tailor your language to resonate with them authentically while staying true to the core brand voice.
• •Prioritize Clarity and Conciseness: Modern consumers appreciate clear, easy-to-understand language. Avoid jargon where possible and get straight to the value proposition, whether it's about comfort, style, or wellness benefits.
• •Be Consistent Across All Channels: Ensure the tone used on your website, social media posts, email marketing, product descriptions, and customer service interactions is harmonious. This builds brand recognition and trust.
• •Infuse Personality and Storytelling: Beyond just describing products, weave in elements of the brand's story, its mission of 'inspiring modern wellness,' and how the products fit into the customer's lifestyle. Use evocative language that paints a picture and connects emotionally. For example, instead of just 'comfortable pants,' try 'Pants designed for your moments of calm and bursts of energy.'

Social Perception

Customers likely perceive them as a source for trendy, comfortable, and wellness-aligned fashion.

Copy Examples

• •Instagram Post (New Activewear): Move with intention, flow with grace. ✨ Our latest activewear collection is designed to support your every stretch and stride, blending high-performance comfort with a style that feels effortlessly you. Discover pieces that inspire your daily dose of wellness. #TheLifeEtc #ModernWellness #ActiveLiving #NewCollection
• •Facebook Ad (Womenswear Collection): Elevate your everyday. The Life Etc. brings you curated womenswear that’s as versatile as you are. From breezy summer dresses to chic essentials, find your new favorite go-to pieces that speak to your modern lifestyle. Shop the collection now and embrace inspiring style. #FashionForLife #ChicComfort #TheLifeEtcStyle
• •Website Banner (Homepage): Inspiring Your Modern Wellness Journey. Discover curated activewear, chic womenswear, and lifestyle accessories designed to bring a daily dose of joy and healthy living. Explore The Life Etc.
• •Email Subject Line (Sale Promotion): Your Wellness Wardrobe Refresh Starts Now ✨ Up to 30% Off! Email Body Snippet: Hello [Customer Name], <br> It's time to treat yourself! Refresh your style and embrace modern wellness with our special offer. Find stunning pieces that blend comfort, style, and that perfect touch of The Life Etc. inspiration...
• •Product Description (for a versatile dress): Meet the 'Everyday Explorer Dress' – your new partner for effortless style, from morning meditation to evening outings. Crafted from breathable fabric that moves with you, this piece embodies the chic comfort The Life Etc. is known for. Dress it up or down, and let it be a reminder to find beauty in every moment. #VersatileStyle #ModernComfort #TheLifeEtc