Brand Tone

Artistic & Creative, Playful & Whimsical, Sophisticated & Modern, Personal & Heartfelt, Nostalgic & Evocative

Brand Values

• •Originality & Uniqueness
• •Artistic Appreciation
• •Quality & Craftsmanship
• •Joy & Playfulness in Design
• •Connection to Place

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., Artistic, Playful, Sophisticated, Personal, Nostalgic) with examples of do's and don'ts.
• •Focus on Storytelling: Weave the brand's origin story and the artist's involvement into the copy to maintain a personal and authentic feel.
• •Use Evocative Language: Employ descriptive words that appeal to creativity, joy, and the unique charm of the artwork (e.g., "whimsical," "vibrant," "cherished," "wonderland").
• •Maintain Visual-Verbal Harmony: Ensure the copy on social media and the website complements the bright, artistic, and often playful imagery. The tone of the text should match the feel of the visuals.
• •Know Your Audience, Speak Their Language: While maintaining sophistication, use language that is accessible and engaging for parents, gift-givers, and art lovers alike. Avoid overly academic or jargon-filled art speak; keep it "fun."

Social Perception

The Letters NYC is a niche brand offering high-quality, artistic prints with a charming and modern aesthetic. The audience likely consists of parents or gift-givers looking for unique children's room decor, individuals with an appreciation for contemporary illustration and design, people with a connection to New York City, California, or South Carolina, and those who value limited edition or artist-created items. The limited online footprint beyond their own channels suggests that brand awareness may still be growing, and social perception is largely shaped by the brand's curated image.

Copy Examples

• •Headline: "Spell Out Joy. ABC prints that turn walls into wonderlands." Body: "Remember the magic of learning your letters? Our limited edition NYC, California, and South Carolina prints by artist Pauline de Roussy de Sales bring that playful spirit to any room. More than just decor, it's art that sparks imagination."
• •Social Media Post (Instagram - with an image of a print in a stylish kids' room): "From A to Z, find a piece of [NYC/California/SC] to adore! Buchstabenliebe! Our art prints make learning letters an adventure in color and creativity. Perfect for little dreamers and big imaginations. ✨ #TheLettersNYC #KidsRoomDecor #ArtForKids #PaulinedeRoussydeSales #LimitedEdition"
• •Email Subject Line: "Art That Speaks Volumes (Playfully!)" Email Body Snippet: "Tired of the same old wall art? The Letters NYC was born from a quest for something truly special. Discover unique, artist-designed ABC prints that are as delightful for adults as they are for children. Bring a touch of modern whimsy home."
• •Product Description Snippet: "Each limited edition print is a vibrant journey through the alphabet, capturing the unique spirit of [New York/California/South Carolina]. Hand-numbered and designed by Pauline de Roussy de Sales, these aren't just letters; they're conversation starters and cherished keepsakes."
• •Brand Tagline Option: "The Letters NYC: Artfully Spelled, Beautifully Made."