Brand Tone

Friendly and Approachable, Youthful and Trendy, Enthusiastic and Passionate, Caring and Personal

Brand Values

• •Creativity and Artistry
• •Quality
• •Personalization and Uniqueness
• •Customer Connection and Joy
• •Family and Passion-Driven

Best Practices

• •Know Your Audience Deeply: Understand their language, humor, aspirations, and what resonates with them (e.g., sorority life, motherhood, gifting). Use slang or references that are current and relevant to them, but avoid overdoing it if it doesn't feel authentic.
• •Use "You-focused" Language: Frame copy around the customer's benefits, feelings, and experiences rather than just listing product features. Make them feel seen and understood.
• •Inject Personality and Emotion: Don't be afraid to use enthusiastic language, emojis (where appropriate, like social media), and words that convey warmth, fun, and passion. Share the excitement behind the products.
• •Maintain Visual and Verbal Cohesion: Ensure the tone of the copy aligns with the visual branding (e.g., bright, youthful photos should be paired with equally energetic and friendly text).
• •Create Simple Tone of Voice Guidelines: Develop a short document outlining the brand's personality traits (e.g., "Friendly, Enthusiastic, Caring, Trendy") with do's and don'ts and examples of how to apply this tone across different platforms (website, social media, email). This helps ensure everyone writing for the brand sounds consistent.

Social Perception

Positive Customer Experience, Trendy and Desirable for Target Audience, Associated with Gifting and Special Occasions, Supportive of Small Business

Copy Examples

• •Instagram Post (New Product - Sorority Sweatshirt): OBSESSED is an understatement! 😍✨ Your new fave sorority sweatshirt just dropped! Imagine this: cozy vibes, your letters looking super cute, and all your sisters asking where you got it. 😉 Tap to shop & twin with your besties! #TheLetterMarket #SororityStyle #CustomCrew #LoveYourLetters
• •Website Banner (Holiday Promotion): Make their holiday sparkle! ✨ Personalized gifts from The Letter Market are made with love (and a little bit of magic!). Find the perfect, unique present that says 'you're one of a kind!' Shop now for guaranteed smiles.
• •TikTok Video Caption (Behind-the-Scenes Embroidery): Watch the magic happen! 🧵💖 Stitching up some serious cuteness today. Every piece is made with so much love and attention to detail. What should we embroider next? Drop your ideas! 👇 #EmbroideryArt #CustomMade #TheLetterMarket #SmallBizLove
• •Email Subject Line (Sale Announcement): 💖 Treat Yourself! 💖 Up to 20% OFF Your Fave Personalized Gear! Email Body Snippet: Hey Sunshine! Ready to add some fresh, custom style to your wardrobe? Our latest collection is calling your name, and guess what? It’s on SALE! Grab those adorable embroidered pieces you’ve been eyeing and let your personality shine. Happy Shopping!
• •Product Description (Custom "Mama" Sweatshirt): Because being a Mama is your favorite adventure! ❤️ Our super soft, personalized 'Mama' sweatshirt is the perfect way to wear your heart on your sleeve (literally!). Customize it with your kids' names or a special year. It's more than a sweatshirt; it's a warm hug you can wear. Get yours and get ready for all the compliments! #MamaBear #PersonalizedGift #TheLetterMarket