Brand Tone

Empowering, Confident, Trendy, Youthful, Approachable, Inclusive, Playful & Chic

Brand Values

• •Individuality & Self-Expression
• •Confidence
• •Quality & Fit
• •Versatility
• •Empowerment

Best Practices

• •Create a Brand Voice Chart/Guidelines: Document the key attributes of your brand voice (e.g., Empowering, Youthful, Approachable, Chic) and provide examples of do's and don'ts for language, tone, and style. This ensures everyone creating content is aligned.
• •Focus on "You" and Empowerment: Consistently use language that speaks directly to the customer ("you," "your") and reinforces the values of confidence and self-expression. Frame product benefits around how they will make the customer feel and what they can achieve.
• •Stay Current with Trends (Authentically): While being "trend-forward", ensure that the adoption of new slang or social media trends feels authentic to the brand and isn't forced. The voice should be current but not try too hard to be something it's not.
• •Visuals and Copy Synergy: Ensure the tone of the copy matches the visuals used on the website and social media. If the images are chic and empowering, the copy should reflect that, creating a cohesive brand experience.
• •Listen and Adapt (Slightly): Pay attention to how your audience communicates and engages with your brand. While maintaining core brand voice consistency, allow for slight tonal adjustments based on the platform and audience interaction, always guided by the overarching brand personality.

Social Perception

A newer online boutique catering to trendy, fashion-conscious young women. The focus is on accessible, stylish clothing.

Copy Examples

• •Instagram Post (New Dress): "Step into your spotlight. ✨ Our new [Dress Name] isn't just a dress, it's a mood. Effortlessly chic, undeniably you. #LeliaaStyle #ConfidenceWovenIn #NewCollection"
• •TikTok Video Caption (Styling a Top): "Serving looks & confidence! 😉 Watch how we take our [Top Name] from brunch vibes to date night glam. How would you rock it? #Leliaa #StyleHacks #TrendForward #BeRealBeYou"
• •Website Product Description (Versatile Jumpsuit): "Meet your new go-to for... well, everything! Our [Jumpsuit Name] is designed for the woman who does it all. Crafted for comfort, tailored for compliments, and ready for any occasion. Dress it up, dress it down, make it yours. Feel empowered, feel Leliaa. #Individuality #VersatileFashion"
• •Facebook Ad (General Brand Awareness): "Tired of clothes that don't get YOU? At Leliaa, we celebrate your unique style. We believe fashion is about feeling confident and expressing your true self. Discover trend-forward pieces and timeless staples designed to make you feel effortlessly chic. Shop now and find your bold, soft, real. #LeliaaFashion #EmpoweredByStyle"
• •Email Subject Line (Sale Promotion): "Hey Gorgeous! Your Next Confidence Boost is On Sale 😉 Email Body Snippet: Ready to show up as your best self? Our collection of empowering, chic pieces is now [Discount Percentage] off! Find timeless staples and the latest trends that celebrate YOU. Don't just wear it, own it. Shop Leliaa."