Brand Tone

Inspirational, Expressive, and Passionate.

Brand Values

• •Self-Expression
• •Practicality & Style
• •Uniqueness
• •Individuality
• •Comfort & Quality

Best Practices

• •Develop a Brand Voice Guide: Document your core values, mission, and target audience. Define your brand's personality (e.g., playful, sophisticated, inspiring) and the corresponding tone (e.g., humorous, professional, empathetic). Include specific words/phrases to use and avoid. This guide should be the single source of truth for all content creators.
• •Understand Your Audience Deeply: Tailor your tone to resonate with your specific customer base. What kind of language do they use? What are their aspirations and pain points? Your copy should feel authentic and relatable to them.
• •Tell Your Brand Story Consistently: Weave elements of your origin story and mission into your copy where appropriate. For Legletic, this means emphasizing self-expression, uniqueness, and the passion behind the brand's creation. This helps build an emotional connection.
• •Train and Align All Communicators: Anyone writing for the brand – from social media managers to customer service agents (especially crucial for Legletic given the complaints) – must understand and be able to apply the brand voice consistently. Regular training and feedback are essential.
• •Audit and Refine Regularly: Periodically review all your communication channels (website, social media, emails, ads) to ensure the tone is consistent and still aligns with your brand values and audience expectations. Be prepared to adapt if necessary, especially in response to customer feedback and evolving market trends. Addressing the current negative perception should be a priority in Legletic's case, which might involve a more empathetic and reassuring tone in customer service and public communications.

Social Perception

Mixed and Polarized: Aspiring & Fashion-Conscious (Intended), Potentially Untrustworthy/Low Quality (Actual - for some), Active Social Media Users (Positive Side).

Copy Examples

• •Headline: Don't Just Follow Trends. Set Them. Body: Your style is your signature. Our latest collection of unique leggings is designed to help you write it boldly. Discover patterns and prints that speak your language. #Legletic #ExpressYourself #UniqueStyle
• •Headline: Life’s Too Short for Boring Bottoms. Body: From vibrant mandalas to edgy geometrics, find the leggings that let your true colors shine. Comfort meets creativity, designed for your everyday runway. What will your legs say today? #StyleFreedom #LegleticLove #BeBold
• •Headline: Unleash Your Inner Artist. Wear It. Body: Born from a dream to make every outfit a masterpiece, Legletic brings you leggings that are more than just clothing – they're a canvas for your personality. Practical enough for your day, stylish enough for your statement. #WearYourArt #PracticalStyle #LegleticStory
• •Headline: Comfort That Speaks Volumes. Style That Shouts. Body: Why choose between feeling good and looking great? Our leggings offer the perfect blend of premium comfort and head-turning designs. It’s time to make your wardrobe work as hard (and creatively) as you do. #LegleticVibes #ComfortInStyle #UniqueYou
• •Headline: Your Daily Dose of Different. Body: Step out of the ordinary and into a pair of Legletics. We believe every day is an opportunity to express who you are. Find your perfect pair and let your style do the talking. #Legletic #DareToBeDifferent #FashionExpression