Brand Tone

Practical, no-nonsense, authentic, relatable, helpful, expert, and community-oriented, focusing on clear problem-solving.

Brand Values

• •Durability & Quality
• •Problem-Solving & Innovation
• •Protection & Security
• •Australian-Made Pride

Best Practices

• •Always Focus on the "Why": The core message is protection. Every piece of copy should tie back to the benefit of preventing damage, saving money, and providing peace of mind. Use strong verbs like "protect," "secure," "stabilize," and "prevent."
• •Speak the Customer's Language: Use authentic, relatable language that resonates with boaters and anglers. Terms like "rough chop," "wave hammer," "bumpy roads," and "gear" show you understand their world.
• •Leverage Australian Pride: Consistently mention that the product is "Australian made" or "designed by an Aussie angler." This is a powerful point of difference and a source of trust and quality perception.
• •Show, Don't Just Tell: Continue using video and customer photos extensively. Visual proof of the product in use is more powerful than descriptive words alone. Encourage customers to share their own "Lecky Leg in action" content.
• •Amplify Social Proof: Prominently feature testimonials and expert endorsements like Ryan Moody's. Frame the product not just as something you sell, but as a solution trusted and recommended by a community of fellow boaters.

Social Perception

The Lecky Leg is perceived as a high-quality, essential accessory and a must-have for anyone with a trolling motor. It is viewed as credible and trustworthy due to its authentic origin and endorsements, with strong appreciation for its simple, effective, and custom-made design.

Copy Examples

• •Headline: Stop the Slap. Secure Your Gear. Body: Rough chop and bumpy roads are brutal on your trolling motor. The constant bouncing can cause serious damage. The Lecky Leg provides rock-solid support, absorbing the shock so your motor doesn't have to. Built tough in Australia for Aussie conditions. Order yours and protect your investment.
• •Headline: The Sound of Silence is Golden. Body: Tired of hearing your expensive trolling motor bang against the deck? That's the sound of money going down the drain. The Lecky Leg secures your motor, stopping the damaging vibration and impact. Get peace of mind and a quieter ride. Custom-made to fit your boat perfectly.
• •Headline: Recommended by the Pros for a Reason. Body: When fishing experts like Ryan Moody trust The Lecky Leg to protect their gear, you know it works. Don't risk costly repairs on your trolling motor. Our Australian-made support leg is engineered to handle the toughest conditions, keeping your motor safe on the water and on the trailer.
• •Headline: You Wouldn't Drive Without a Seatbelt. Don't Boat Without a Lecky Leg. Body: Your trolling motor is a valuable asset. Leaving it unsecured is a risk you don't need to take. The Lecky Leg is the essential safety accessory that prevents impact damage from wave hammer and road vibration. It's a simple fix for a thousand-dollar problem.
• •Headline: Born on the Water. Built to Last. Body: We designed The Lecky Leg after watching our own trolling motor get destroyed by rough water. We knew there had to be a better way. Made from marine-grade materials, our support leg is tested and proven on thousands of boats across Australia to provide the ultimate protection.