Tono de Marca

Helpful & Informative, Friendly & Approachable, Passionate & Enthusiastic, Community-Oriented, Trustworthy & Reliable

Valores de Marca

• •Customer Focus & Service
• •Quality
• •Supporting Small Businesses & Crafters
• •Community & Giving Back
• •Integrity & Transparency
• •Hard Work & Dedication (Midwest Values)

Mejores Prácticas

• •Always Be Genuinely Helpful: Focus on providing real value to the customer, whether through product information, crafting tips, or responsive support. Let the desire to help guide the language.
• •Maintain a Friendly, Conversational Style: Write as if you're talking to a fellow crafter or a friendly neighbor. Use approachable language, ask questions, and be open. Avoid overly corporate or stiff jargon.
• •Show, Don't Just Tell, Your Passion: Let enthusiasm for leather and crafting shine through. Use descriptive language that conveys the appeal of the materials and the joy of creating. Share customer stories and projects.
• •Emphasize Community and Support: Regularly include messaging that reinforces the idea of being part of a larger crafting community. Highlight how the brand supports small businesses and individual crafters.
• •Be Transparent and Trustworthy in All Communications: Ensure honesty in product descriptions, acknowledge any issues openly, and consistently deliver on promises regarding quality and service. This builds long-term trust which is reflected in reviews.

Percepción Social

Highly Reputable Supplier, Excellent Customer Service, High-Quality Products, Fast and Efficient, Supportive of Crafters, Knowledgeable

Ejemplos de Copy

• •Headline: Fuel Your Passion, We'll Handle the Hide. Body: At The Leather Guy, we know your craft is your calling. That's why we're dedicated to providing top-quality leathers and supplies, shipped fast, so you can focus on creating. From buttery soft garment pieces to rugged veg tan for your next masterpiece, find exactly what you need with a team that’s here to support your journey. #TheLeatherGuy #LeatherCraft #QualityLeather
• •Headline: More Than Just Leather – It's a Community. Body: When you shop with The Leather Guy, you're joining a family of passionate crafters. We started small, just like many of you, and our mission is to help your creative business thrive. Got a question? Need advice? Reach out! We’re always happy to help. Let's build something amazing together. #LeatherLove #CraftCommunity #SmallBusinessSupport
• •Headline: See the Difference: Quality You Can Trust, Service You'll Love. Body: Tired of guessing games with your leather supply? We photograph every hide because we believe in transparency. Count on The Leather Guy for consistently high-quality materials, friendly service that feels like talking to a neighbor, and prices that help your bottom line. Let's get your next project started! #HonestLeather #CustomerFirst #LeatherSupplies
• •Headline: From Our Family Hobby to Your Workshop Staple. Body: The Leather Guy was born from a love for leather and a desire to share it. We get excited about every hide and every project our customers create. That's why we offer a huge selection, from unique scraps to premium sides, all backed by our commitment to helping you succeed. What will you make next? #LeathercraftingJourney #FamilyBusiness #MidwestMade (if applicable, or #MinnesotaProud)
• •Headline: Tools, Tips, and Top-Notch Leather: Your Crafting Partner. Body: Whether you're a seasoned pro or just starting out, The Leather Guy is here to equip you. Explore our huge range of leathers, tools, and supplies, and don't forget to check out our YouTube channel for helpful tutorials and Q&As! We’re passionate about helping you bring your leather visions to life. #LearnLeather #CraftSupplies #TheLeatherGuyHelps