Brand Tone

Aspirational luxury and empowering affirmation, blending exclusivity with personal upliftment.

Brand Values

• •Quality
• •Empowerment and Confidence
• •Exclusivity and Luxury
• •Customer Satisfaction

Best Practices

• •Always Lead with Luxury and Quality: Every piece of copy, from a product description to a tweet, should reinforce the premium nature of the brand. Use evocative adjectives like "silky," "lustrous," "seamless," "meticulously sourced," and "unmatched quality."
• •Emphasize "Investment," Not "Expense": Frame the purchase as a long-term investment in oneself, one's confidence, and one's personal brand. Phrases like "Invest in your crown," "A worthy investment," and "The gift of lasting quality" position the price as a reflection of value.
• •Speak Directly to the "Lavish Bae": Maintain the persona of speaking to a confident, discerning woman. Use empowering, affirmative language that makes the customer feel like she is already part of an exclusive club.
• •Show, Don't Just Tell: Leverage user-generated content (UGC) and high-quality tutorials. The copy should complement these visuals by explaining how the look was achieved and reinforcing the transformative power of the product.
• •Maintain Professionalism in Customer Service: Address the gap in social perception by ensuring all public-facing communication, especially responses to complaints or inquiries, is professional, empathetic, and solution-oriented. Avoid overly casual slang in situations that require clear resolution, which will help build trust and mitigate negative reviews.

Social Perception

Mixed. Positive feedback highlights product quality and appearance, especially when professionally installed. Negative feedback frequently cites issues with customer service, communication, and refund processes, with some finding the brand's overly familiar language unhelpful in resolving issues.

Copy Examples

• •Introducing the Cambodian Natural Straight. It's not just hair, it's a statement. Silky, seamless, and sourced for the Queen that you are. Stop dreaming of flawless hair and start wearing it. Tap to invest in your crown.
• •Tired of extensions that tangle, shed, and disappoint? You deserve the luxury of The Lavish Collection. Our 100% raw hair moves with you, styles for you, and empowers you. Experience the difference. Your lavish transformation awaits.
• •Ready for your close-up, Lavish Bae? This week only, create your custom Lavish Unit with a complimentary HD frontal. Its24's more than a look; its24's the confidence you carry. Define your own beauty.
• •Now *this* is a Lavish look! ✨ @[customer_handle] is radiating confidence in our Vietnamese Wavy bundles. Swipe up to see how she achieved this flawless style and get ready for your own hair goals to come true.
• •The Ultimate Hair Investment. Uncompromised quality, undeniable confidence. Welcome to The Lavish Collection.