Brand Tone

Friendly and Welcoming, Community-Oriented, Helpful and Knowledgeable, Enthusiastic and Passionate, Service-Focused

Brand Values

• •Customer Experience
• •Community Support
• •Accessibility and Convenience
• •Quality and Expertise
• •Passion for Water Sports
• •Responsible Tourism & Development
• •Resilience

Best Practices

• •Emphasize "Local" and "Community": Consistently highlight the founders' local roots, support for local youth employment, and partnerships with other local businesses. This reinforces the community-oriented value.
• •Maintain a Friendly, Approachable Voice: Use conversational language. Address customers directly (e.g., "you," "your"). Phrases like "we're here to help," "come visit us," and sharing staff/customer stories can enhance this.
• •Showcase Expertise Helpfully: When talking about products or services, focus on how they benefit the customer and make their lake experience better. Offer tips and advice, positioning the brand as a knowledgeable and helpful resource.
• •Focus on the "Experience": Beyond just products and services, sell the joy, fun, and memories of being on Sylvan Lake. Use vibrant, enthusiastic language and visuals that evoke positive emotions.
• •Be Authentic and Transparent: Share updates, including challenges (like the flood recovery) and successes (like community support or new offerings). This builds trust and reinforces the brand's genuine connection to its customers and community. Be open about who is behind the brand (Scott and Serena's story).

Social Perception

Positively Perceived, Key Community Asset, Supportive of Local Economy, Reliable and Helpful Resource, Enhancing Tourism, Family-Friendly

Copy Examples

• •Headline: Your Sylvan Lake Adventure Starts Here! Body: From fueling up your boat to grabbing the latest wake surf gear, The Launch is your friendly one-stop-shop for an unforgettable day on the water. Our local team is ready to help! #SylvanLakeFun #TheLaunchSylvan
• •Headline: More Than Just a Marina – We're Your Lake Family. Body: Founded by locals passionate about Sylvan Lake, we’re committed to making every visit special. Enjoy expert advice, top brands, and a warm welcome. Come see why our community loves The Launch! #LakeLife #SupportLocalSylvan
• •Headline: Gear Up, Gas Up, Get Going! Body: Why go anywhere else? The Launch at Sylvan Lake has everything you need: Sylvan's only on-water gas, boat rentals, premium watersports gear, and a cozy café. We make your lake days easy and awesome! #ReadyToLaunch #SylvanLakeEssentials
• •Headline: Making Waves & Creating Smiles Since 2021. Body: We love Sylvan Lake, and we love helping you enjoy it! Whether you're a seasoned pro or new to the water, our knowledgeable crew is here with everything from boat launch passes to the best local coffee. Experience the difference passion makes! #WatersportsParadise #TheLaunchExperience
• •Headline: Your Perfect Lake Day, Powered by The Launch. Body: Dream of a hassle-free, fun-filled day on Sylvan Lake? We've got you covered! Boat services, rentals, essential gear, and friendly faces – all right here. Let's make some memories! #SylvanLakeAdventures #YourLakefrontHub