Brand Tone

Inspirational, Chic, Friendly, Enthusiastic, Curated, Discerning

Brand Values

• •Individuality
• •Curation & Discovery
• •Customer Experience & Connection
• •Beauty & Inspiration
• •Passion & Enthusiasm
• •Integrity & Genuineness

Best Practices

• •Embrace 'Curated Enthusiasm': Always convey a genuine passion for the products, highlighting their uniqueness and the story behind them (e.g., 'handpicked in Bali'). Use enthusiastic but still chic language.
• •Speak Like a Stylish Friend: Use an approachable, warm, and inclusive voice. Ask questions, use relatable scenarios, and offer gentle style guidance, not commands. Avoid overly formal or technical jargon.
• •Focus on Individuality and Discovery: Frame copy around how products help customers express their unique style and the joy of finding something special and unexpected. Use phrases like 'discover your style,' 'unique pieces,' 'express yourself.'
• •Maintain Visual and Verbal Harmony: Ensure the copy's tone matches the bright, stylish, and slightly aspirational aesthetic of the visuals on the website and social media. The words should feel like they belong with the images.
• •Be Consistent Across All Touchpoints: Whether it's an Instagram caption, an email newsletter, a product description, or in-store signage, the core tone (chic, inspirational, friendly, enthusiastic, curated) should be recognizable. Create a simple brand voice guide for all staff to reference.

Social Perception

Generally positive as a trendy, desirable boutique with a curated selection and pleasant in-store experience. Some concerns exist regarding the return policy and pricing on specific items.

Copy Examples

• •Instagram Post (New Dress Collection - Tone: Chic, Inspirational, Enthusiastic): Ready for your main character moment? ✨ Our new collection of dream dresses just dropped. Flowy silhouettes, sun-kissed colours, and that 'where did you get that?!' magic. Discover your new favourite story-starter in-store & online now! #TheLatestScoop #NewCollection #DressToInspire
• •Facebook Ad (Home Decor Focus - Tone: Curated, Approaching, Inspirational): Make your home a haven. 🌿 From cozy throws to unique art that tells a story, our latest home collection is handpicked to bring beauty and personality to your space. Come explore – you might just find the piece you didn't know you were looking for. Shop The Latest Scoop. #HomeInspo #CuratedLiving #TheLatestScoop
• •Email Subject Line (Sale Event - Tone: Enthusiastic, Friendly): Psst... Your new favourite things are on SALE! 😉 (Inside The Latest Scoop)
• •Website Banner (General Brand - Tone: Inspirational, Chic): The Latest Scoop: Curated style for you and your home. Discover pieces that inspire and delight.
• •Product Description (Unique Accessory - Tone: Approaching, Curated, Enthusiastic): Hello, gorgeous! This isn't just a necklace; it's a conversation starter. We hand-selected this beauty on our latest trip to Paris, and we're obsessed with its delicate charm and effortless vibe. Perfect for adding that little something special to any outfit. Limited pieces available – make it yours! #UniqueFinds #AccessoryGoals #TheLatestScoop