Brand Tone

Wholesome, Nurturing, Authentic, Unpolished, Creative, Curious, Calm, Meditative

Brand Values

• •Community
• •Creativity and Craftsmanship
• •Sustainability and Resourcefulness
• •Authenticity
• •Finding Joy in Simplicity

Best Practices

• •Use a Personal, First-Person Voice
• •Incorporate "Brand Keywords"
• •Emphasize Gentleness and Encouragement
• •Tell a Story
• •Maintain a Consistent Closing

Social Perception

Perceived as a "refuge" or "sanctuary" in a fast-paced digital world. Kate is seen as an inspiring, calming, authentic figure, often described as a friend or comforting presence. Followers feel a deep sense of belonging and connection, forming a supportive community, especially for older women seeking solace or connection. The brand is viewed as a positive and wholesome online force.

Copy Examples

• •The postman brought a bit of sunshine today! I’ve been quietly gathering these beautiful, bold prints and have bundled them into new kits for the shop. I can just imagine them stitched into a cheerful cushion or the start of a memory quilt. They feel like pure joy in fabric form. I wonder what stories they will tell in your hands? You can find them waiting for you in the shop now. Link in my bio. Love, Kate xxx
• •A cup of tea from the Lime Green Sofa & a little news from the cottage
• •There are few things I find more satisfying than the gentle click of a puzzle piece finding its home. I am so pleased to share our very own jigsaw puzzle with you, featuring a colourful corner of my sewing room. It’s a 500-piece puzzle, perfect for a quiet afternoon with a pot of tea. I hope it brings a measure of calm and joy to your table as you watch the image slowly come together. A lovely challenge to enjoy and then pass on to a friend.
• •Hello, friends. It's a rainy day here in Northumberland, so I've lit the fire and settled in with my latest quilting project. Join me for a cozy and chatty session on the Lime Green Sofa. We'll talk about the simple joy of slow progress and finding beauty in our stitches, no matter how imperfect. Put the kettle on and come sit for a while. You are so welcome here.
• •Hello Friends! The shop has been refilled with treasures. I’ve been sorting through my shelves and have gathered some lovely bits and bobs to send on to new homes, alongside a fresh batch of bird kits. Thank you for giving these treasures a new life!