Brand Tone

Supportive & Community-Focused, Passionate & Grateful, Professional & Quality-Oriented, Relatable & Down-to-Earth, Trendy & Fun

Brand Values

• •Quality
• •Community & Customer Focus
• •Growth & Resilience
• •Family & Team
• •Education & Empowerment

Best Practices

• •Tell Your Story Consistently: Regularly share snippets of the brand's origin, growth, and the family/team aspect. This reinforces relatability and gratitude.
• •Prioritize Community Engagement: Actively respond to comments and messages on social media. Run polls, Q&As, and feature user-generated content to foster a sense of belonging.
• •Showcase Real Results & Testimonials: Share genuine customer reviews and before/afters (if applicable to training) to build trust and highlight product quality. This aligns with being professional and quality-oriented.
• •Balance Professionalism with Relatability: While highlighting product quality and expertise (especially for the academy), maintain a friendly, approachable, and slightly informal tone in social media captions and customer interactions.
• •Stay Visually Cohesive & Trendy: Ensure that visuals (photos, videos, graphics) across all platforms are high-quality, align with the brand's aesthetic (e.g., "cute and fun" packaging), and incorporate current social media trends where appropriate.

Social Perception

Positive, Reliable, Supportive, Engaging

Copy Examples

• •✨ Level up your lash game! ✨ Our [Product Name, e.g., 'Beast Retention Adhesive'] is a community favorite for a reason. Made by lash artists, for lash artists, because we get it – quality matters. Join The Lash Co family and see the difference! #TheLashCo #LashSupplies #LashArtist #QualityLashes #LashGoals
• •From Our Home to Yours: The Lash Co. – Growing Together With Our Amazing Lash Community. Shop premium supplies loved by artists like you!
• •Guess what's back (or brand new!)? 😍 Your faves are here! We're so grateful for your amazing support that keeps us going and growing. Stock up on the essentials that help you create stunning lash sets every single time. Shop now and keep shining! #LashLove #TheLashCoFamily
• •Packing your orders with all the love and hustle! 💖 From our small beginnings to this incredible journey with you all – thank you for being part of The Lash Co story! What are your must-have lash tools? Let us know! 👇 #LashBoss #SmallBusiness #FamilyOwned #LashTechLife
• •Ready to turn your passion into your profession? 💪 Our Lash Academy is here to support your journey every step of the way. Learn from the pros in a supportive, hands-on environment. Because at The Lash Co, we believe in empowering artists. Enroll today! #LashTraining #LashEducation #TheLashCoAcademy #EmpoweringLashArtists