Brand Tone

aspirational, sophisticated, and authentic

Brand Values

• •Kaitiakitanga (Guardianship of the Land)
• •Terroir-driven Quality
• •Excellence and Craftsmanship
• •Heritage and Legacy
• •Exclusivity and Luxury

Best Practices

• •Lead with a Sense of Place: Always tie the wine back to the Bay of Islands. Use descriptive language that evokes the coastal landscape, the climate, and the unique terroir. This is your strongest differentiator.
• •Embrace Elegant Simplicity: The tone is sophisticated, but not overly academic or pretentious. Use clear, concise, and evocative language. Let the quality of the product and the beauty of the location speak for themselves.
• •Highlight Accolades with Humility: When mentioning awards and high scores, frame them as a validation of your hard work and the quality of your vineyard, rather than just a boast. For instance, "We are honored that the judges at Decanter recognized the unique character of our Syrah."
• •Incorporate Storytelling: Share the stories behind the wines, the people, the history of the land, and your commitment to sustainability. This builds a deeper, more authentic connection with your audience than simply listing product features.
• •Maintain Visual Cohesion: Ensure that all imagery and video content align with the brand's tone of aspirational luxury and natural beauty. High-quality, professional photography that showcases the stunning landscapes and elegant bottle shots is crucial for maintaining the premium perception.

Social Perception

producer of high-quality, award-winning wines that are putting the Northland region on the global wine map. It is seen as a luxury brand, appealing to discerning wine consumers and those seeking unique, high-end travel experiences. The consistent praise from critics and the numerous gold medals have solidified its reputation for excellence. The brand is also respected for its commitment to sustainability and its connection to the land and its history.

Copy Examples

• •From our coastal vineyard to your glass. The Landing 2022 Chardonnay is an expression of the Bay of Islands in its purest form. Salty sea breezes and sun-drenched vines conspire to create a wine of exquisite balance and complexity. Discover the taste of our terroir.
• •Introducing the 2023 vintage. A story of sun, soil, and sea, captured in the bottle. Each sip reflects a season of meticulous care and our deep respect for the land. Experience the latest chapter from The Landing.
• •As a valued member of our community, we invite you to be among the first to experience our award-winning 2021 Syrah. This is more than a wine; it's a piece of our heritage, crafted with passion and a testament to a remarkable vintage. Secure your allocation.
• •Your private escape awaits. Discover The Landing, where world-class wines meet breathtaking natural beauty. Indulge in a private tasting, explore our historic estate, and stay in one of our exclusive residences. This is New Zealand, reimagined.
• •Kaitiakitanga in action. For us, winemaking is an act of guardianship. Our sustainable practices ensure that the beauty and vitality of this land will endure for generations to come. Itcs a commitment you can taste in every bottle.