Brand Tone

Wholesome & Authentic

Brand Values

• •Quality
• •Locality & Community
• •Authenticity & Tradition
• •Customer Experience
• •Traceability
• •Family

Best Practices

• •Weave the story of the farm, the family heritage, and the journey of the food into your descriptions and posts.
• •Consistently emphasize the local sourcing of ingredients and feature seasonal produce to reinforce freshness and community ties.
• •Use high-quality photos and videos that showcase the farm, the fresh produce, the happy animals (where appropriate and sensitive), and the welcoming atmosphere of the shop and café.
• •Use inviting and friendly language. Address customers directly and share the passion behind the products.
• •Detail the care that goes into rearing animals, growing produce, and preparing homemade goods, highlighting the skill of butchers, bakers, and chefs.

Social Perception

The Lambing Shed is generally perceived very positively by customers and the public. It's seen as a destination for high-quality, fresh, and local food, offering a genuine farm-to-table experience. Customers appreciate the friendly staff, the quality of the butchery and deli, and the delicious homemade food in the café. It is considered a reputable and award-winning establishment. Some acknowledge it might be pricier than a supermarket, but many feel the quality and support for local businesses justify the cost. The atmosphere is described as welcoming and enjoyable, with some noting its posh appeal while still retaining an authentic farm feel. It is also seen as a family-friendly and dog-friendly destination.

Copy Examples

• •Taste the tradition. From our family farm to your table, savour the freshness of Cheshire's finest, home-reared and locally sourced.
• •More than just a shop, it's a connection to the land. Experience the authentic taste of generations of farming heritage at The Lambing Shed.
• •Bringing you the best of our fields and our neighbours'. Discover wholesome goodness in every bite, crafted with care and a passion for local.
• •From our lambs in the field to the award-winning pies on your plate – it’s the journey of real food, made with heart, right here in Cheshire.
• •Join our family at The Lambing Shed. Where quality meets tradition, and every visit is a taste of the authentic countryside.