Brand Tone

Helpful, Fashion-conscious, Established, Approachable.

Brand Values

• •Customer Satisfaction
• •Quality & Performance
• •Fashion & Style
• •Empowering Women Golfers
• •Value/Accessibility (Discount Aspect)

Best Practices

• •Emphasize Expertise with a Friendly Touch: Leverage the brand's long history and knowledge of women's golf apparel, but communicate it in an approachable, non-intimidating way. Avoid overly technical jargon unless explaining a specific benefit clearly.
• •Highlight Both Fashion and Function: Consistently weave in messaging that speaks to both the stylish aspect of the apparel and its performance benefits (e.g., comfort, breathability, sun protection).
• •Speak Directly to the Woman Golfer: Use 'you' and 'your' to create a personal connection. Understand her needs and aspirations on and off the course – from performance to feeling good.
• •Maintain a Positive and Empowering Voice: The copy should make women feel confident and excited about their golf game and their appearance. Focus on solutions and benefits.
• •Be Consistent Across All Channels: Ensure the tone used on the website, in email marketing, social media posts, and any print materials is aligned. Create a simple style guide if needed to help all team members maintain this consistency.

Social Perception

Customers generally perceive the brand as a good source for a wide selection of quality and stylish women's golf apparel. The long history and physical store add to its credibility. They are seen as fulfilling a niche need for female golfers.

Copy Examples

• •Headline: Tee Off in Style & Confidence. Explore Our Latest Collection. Body: For over 30 years, we've been dedicated to outfitting women golfers in the finest apparel. Discover breathable fabrics, flattering cuts, and the latest trends to keep you looking and playing your best, from the first drive to the 19th hole. Call to Action: Shop New Arrivals
• •Headline: Sun Smart. Course Ready. Performance Driven. Body: Don’t let the sun dictate your game. Our curated selection of UPF protective golf wear combines cutting-edge fabric technology with chic designs, so you can stay cool, comfortable, and protected all day long. Call to Action: Discover Sun Protection Gear
• •Headline: From Fairway to Festivities – Effortlessly. Body: Why choose between fashion and function? Our versatile golf and resort wear is designed to transition beautifully from a day on the course to your evening plans. Find pieces you'll love to wear, everywhere. Call to Action: Shop Versatile Styles
• •Headline: Your Perfect Golf Look Awaits. Need a Hand? Body: Finding the right fit and style can make all the difference. Our friendly team, with decades of experience in women's golf fashion, is here to help you select the perfect pieces to elevate your game and express your personal style. Call to Action: Get Personalized Advice (or Visit Us In-Store!)
• •Headline: The Brands You Love, The Prices You Deserve. Body: Discover top pro-line golf apparel from designers like Jamie Sadock and more, all at The Ladies Pro Shop. We believe in offering premium quality and the latest styles without the premium price tag. Call to Action: Explore Our Brands