Brand Tone

Helpful, Informative, Aesthetic, Stylish, Empowering, Organized, Modern, Tech-savvy, Friendly, Approachable

Brand Values

• •Productivity & Organization
• •Creativity & Personalization
• •Accessibility & Ease of Use
• •Well-being & Self-Care
• •Empowerment

Best Practices

• •Prioritize "You"-focused Language: Always frame benefits around the user. Instead of "Our planner has many features," say "You can achieve [specific benefit] with our planner's [feature]." This makes the copy more empowering and relatable.
• •Infuse Aesthetic Language: Use words that evoke beauty, style, and visual appeal when describing products and their benefits (e.g., "beautifully designed," "sleek," "vibrant," "cozy," "elegant").
• •Maintain a Helpful and Guiding Voice: Offer tips, solutions, and clear guidance. Use phrases like "Here's how," "Discover your path to," "Let us help you." This reinforces the informative and supportive aspect of the brand.
• •Incorporate Relevant Emojis and Hashtags: Especially for social media, use emojis to add personality and visual breaks. Employ relevant and trending hashtags to increase visibility and connect with the target audience (e.g., #digitalplanning, #ipadnotes, #booktok, #productivity).
• •Ensure Clarity and Simplicity: While being aesthetic and empowering, the core message about the product's function and benefits should be easy to understand. Avoid overly technical jargon unless explaining a specific feature to a knowledgeable audience. Digital products should feel accessible, not intimidating.

Social Perception

Positive & Helpful Resource, Trendy & Modern, Niche Specialist, Limited Review Footprint (currently)

Copy Examples

• •Stop dreaming, start doing. ✨ Our new All-In-One Digital Planner isn't just about organizing tasks; it's about designing the life you love. Seamlessly plan, track, and create – beautifully. Your most productive and inspired year starts now. #DigitalPlanning #GetOrganized #AestheticPlanner
• •Lost in a good book? 📚 Capture every chapter of your literary journey with our Digital Reading Journal. Track your reads, jot down thoughts, and fall in love with your bookshelf all over again. Designed for book lovers, by book lovers. #BookTok #DigitalJournal #ReadingGoals
• •iPad organization hack you NEED! 🤯 Watch how our hyperlinked tabs in the [Product Name] planner make navigating your schedule a breeze. Planning just got an aesthetic upgrade! #iPadTips #DigitalPlannerLove #ProductivityHacks #UnrealToReal
• •Spruce up your screen! 🌸 Get your free [Month/Theme] aesthetic wallpapers from Unreal to Real. Because your tech deserves to look as good as you feel. Download link in bio! #Freebie #iPadWallpaper #AestheticTech #DigitalLifestyle
• •Feeling overwhelmed? Transform your chaos into calm with Unreal to Real digital planners and journals. Beautifully designed, intuitively functional. Find the perfect tool for your passion and profession, and make every day unreal-ly productive! #DigitalOrganization #PlannerAddict #SelfCareJourney #UnrealToReal