Brand Tone

Empowering, authentic, community-centric, personal, inspirational, motivational, candid, direct, and proud.

Brand Values

• •Entrepreneurship and Empowerment
• •Authenticity and Craftsmanship
• •Community and Identity
• •Faith and Perseverance
• •Quality and Affordability

Best Practices

• •Always connect the product back to the brand's core values of empowerment, heritage, and entrepreneurship. Whether writing about an earring or a body scrub, frame it within the larger story of the brand.
• •Write as a collective, using "We" and "Our" to reinforce the idea that the brand and its customers are part of a shared community and journey.
• •Continue sharing the real, unfiltered journey of being a business owner on social media to build trust and resonate deeply with the target audience.
• •Consistently remind customers of the craftsmanship involved by using phrases like "crafted by hand," "one-of-a-kind," and "your own unique piece" to manage expectations and elevate the product's value.
• •Use strong, positive, and affirming words such as "Celebrate your magic," "Honor your body," "Wear your story," and "Built on faith" to keep the brand's inspirational and empowering tone at the forefront.

Social Perception

Overwhelmingly positive, seen as a supportive community that resonates with empowerment and authenticity. The brand is perceived as legitimate and a reflection of its owner's journey and values, with customers praising product quality and service.

Copy Examples

• •Handmade for the magic you are. ✨ Our African Print Fabric Wrapped Hoop Earrings aren’t just accessories; they're a celebration of you. Each pair is uniquely crafted, because you are one of a kind. #TheKukusNest #BlackGirlMagic #WomenOwned #HandmadeJewelry
• •Unlock the secret to smoother, healthier skin. Our traditional African Exfoliating Net (Sapo) is your key to an invigorating bath routine that buffs away dullness and impurities. Durable, long-lasting, and 100% authentic—it's skincare that honors heritage. Embrace your body, elevate your shower.
• •DMV, your favorite Black-owned beauty hub is here! From handmade waist beads to natural hair care, TheKukusNest is more than a store—it's a community. Come visit us at Kuku's Beauty Supply and support women-owned business right here at home. #SupportSmallBusiness #DMVBeauty #TheKukusNest
• •Every order is a blessing. Thank you for being part of my journey. 🙏🏾✨ #SmallBusinessOwner #FaithAndBusiness #EntrepreneurLife #ThankYou
• •Hi [Customer Name], At TheKukusNest, we believe what you wear should tell a story. This week, we're celebrating the vibrant heritage woven into our new Ankara Balloon Dresses. Each piece is handmade with love and designed to make you feel as bold and beautiful as you are. Thank you for empowering a 100% women-owned business with every purchase.