Brand Tone

Expert & Knowledgeable, Passionate & Enthusiastic, Friendly & Approachable, Safety-Conscious & Responsible, Community-Oriented

Brand Values

• •Expertise & Quality Instruction
• •Passion for Watersports
• •Customer Satisfaction & Support
• •Safety First
• •Community Building
• •Quality Products

Best Practices

• •Embody the founder's passion, expertise, and friendly approach. Write as if Christine is speaking directly to the customer.
• •Weave in safety messages subtly and reassuringly, highlighting qualifications and safe practices without being alarmist.
• •Use inclusive language that welcomes beginners while still resonating with experienced watersports enthusiasts. Avoid overly technical jargon where possible, or explain it clearly.
• •Focus on the feeling, the adventure, and the lifestyle that watersports offer, not just the technical aspects of the products or lessons.
• •Position the brand as a trusted advisor. Encourage questions, offer solutions, and show a commitment to helping customers make the right choices for their needs and skill level.

Social Perception

Highly Knowledgeable & Experienced Staff, Excellent Customer Service, Focus on Safety, Great for Beginners & Improvers, Trustworthy & Reliable, Fun & Engaging

Copy Examples

• •Ride the wind, walk on water. At The KiTE, SURF & SUP Co., we share your passion for the ultimate watersports experience. Founded by Olympian and World Champion Christine Johnston, we offer expert-led lessons and premium gear to get you on the water safely and with confidence. Your adventure starts here.
• •New to kitesurfing? This hand-picked beginner package has everything you need for a smooth and safe start. We've selected durable, easy-to-handle gear that will build your confidence fast. Still have questions? Our expert team (and fellow kite enthusiasts!) are always here to guide you. Let's get you flying!
• •Sun's out, kites out! ☀️ Ready to feel the thrill of gliding across the water? Our Zero to Hero kitesurfing course is booking up fast! Join our awesome community of wave riders and learn from the best. Tag a friend who needs to try this! #KiteSurfLife #SUPAdventures #WorthingBeach
• •With over 30 years in watersports, including Olympic competition and World Championship titles, our founder Christine Johnston lives and breathes the ocean. This deep expertise is at the heart of The KiTE, SURF & SUP Co., ensuring you receive unparalleled advice, top-quality instruction, and gear we personally trust.
• •Catch the Best Waves (and Deals!) This Season! 🌊 Equipment Offers Inside!