Brand Tone

Community-Oriented & Friendly, Quality-Focused & Trustworthy, Traditional yet Modern, Service-Oriented & Accommodating, Informative & Helpful

Brand Values

• •Quality
• •Customer Satisfaction
• •Community
• •Tradition & Heritage
• •Integrity & Trust
• •Family
• •Sustainability & Ethical Sourcing (emerging)

Best Practices

• •Emphasize "Family" and "Community": Consistently use language that reflects a warm, personal, and community-focused approach. Refer to "our KMP family," "your community market," and highlight connections with customers.
• •Spotlight Quality and Freshness: Always foreground the superior quality of ingredients, the freshness of prepared foods ("made daily"), and the care taken in sourcing (e.g., "finest Glatt Kosher," "locally sourced").
• •Maintain a Respectful & Knowledgeable Tone: Ensure all communications reflect deep respect for kosher traditions and demonstrate expertise in kosher food. Be clear and accurate in product descriptions and kashrut information.
• •Be Engaging and Approachable: Especially on social media, ask questions, respond to comments warmly, and share behind-the-scenes glimpses (like staff preparing food) to humanize the brand.
• •Showcase Service and Solutions: Frame offerings as solutions to customer needs (e.g., "take the stress out of holiday cooking," "easy weeknight meals," "beautiful platters for your simcha"). Highlight convenience like online ordering and delivery.

Social Perception

Reliable Source for Kosher Foods, High Quality, Potentially Premium Priced, Community Hub, Friendly and Welcoming, Knowledgeable and Trustworthy

Copy Examples

• •Shabbat Shalom from our family to yours. Elevate your table with the finest Glatt Kosher meats and freshest prepared foods, crafted with tradition and care. Order your KMP Shabbat essentials today – because quality is our promise.
• •Your entire week of delicious, kosher meals, sorted! From fresh bakery delights to gourmet prepared dishes and everyday groceries, The Kosher Marketplace is your one-stop shop. Order online for easy pickup or delivery!
• •More than a market, we're a taste of tradition and a cornerstone of our community. For over 25 years, The Kosher Marketplace has been honored to serve you. Come experience the KMP difference.
• •Planning an event? Let The Kosher Marketplace bring the flavor! Our catering features fresh, locally sourced ingredients and a wide array of delicious kosher options, prepared daily by our expert chefs.
• •Nourish your family with the best. Discover our selection of sustainably sourced fish and humanely-raised poultry, part of our commitment to quality you can trust. Healthy, fresh, and always kosher.