Brand Tone

Approachable and Friendly, Stylish yet Practical, Community-Oriented and Local, Enthusiastic and Creative

Brand Values

• •Comfort
• •Affordability & Quality
• •Style & Design
• •Customer Connection/Community
• •Sustainability/Environmental Consciousness
• •Individuality/Self-Expression

Best Practices

• •Emphasize "Comfort" and "Style" Hand-in-Hand: Always link the aesthetic appeal of the shoes with their wearability and comfort. Avoid presenting them as mutually exclusive.
• •Use Inclusive and Friendly Language: Address the customer directly (e.g., "your feet," "accompany you"). Maintain a welcoming, approachable, and slightly enthusiastic tone.
• •Highlight Local Connection (when appropriate): Subtly weave in the Hong Kong identity, especially for local marketing, to reinforce community and trust.
• •Showcase Versatility and Practicality: Explain how the shoes fit into the customer's everyday life and various occasions, from work to leisure.
• •Be Authentic and Transparent: Reflect the brand's stated values like affordability and customer focus in all communications. If sustainability is a focus, clearly communicate those efforts.

Social Perception

Trusted Local Brand, Go-To for Affordable Style, Good Quality for Price, Innovative and Engaging

Copy Examples

• •Headline: Step Into Your Story. Discover The Korner. Body: Your everyday adventures deserve shoes that feel as good as they look. At The Korner, we craft stylish, comfy footwear for every Hong Kong woman. Walk with us and find your perfect pair today! #TheKornerHK #ComfortInEveryStep
• •Headline: Meet Your New Sole Mate: The [Specific Shoe Name] Body: Effortlessly chic and oh-so-comfortable. Our [Specific Shoe Name] is designed to take you from busy workdays to relaxed weekends in style. Because you deserve shoes that keep up with you. Shop the collection online or visit our Hong Kong stores! #StyleAndComfort #HKFashion
• •Headline: Locally Loved, Globally Inspired. That's The Korner. Body: Proudly born in Hong Kong, we're passionate about bringing you unique designs and unbeatable comfort. From collaborations with local artists to our commitment to quality, every pair tells a story. What will yours be? #SupportLocalHK #TheKornerStyle
• •Headline: Don't Just Walk, Glide. Experience The Korner Comfort. Body: We believe beautiful shoes shouldn't mean sore feet. Our latest collection is all about blending head-turning style with cloud-like comfort. Feel the difference quality craftsmanship makes. #HappyFeet #TheKornerShoes
• •Headline: Your Everyday Style, Elevated. Affordable Luxury by The Korner. Body: Who says you can't have it all? Discover our range of beautifully designed, comfortable shoes at prices you'll love. It's time to treat your feet (and your wardrobe!). #AffordableStyle #HKBrand