Brand Tone

Friendly, Trustworthy, and Enthusiastic

Brand Values

• •Natural & High-Quality Ingredients
• •New Zealand Owned and Operated
• •Wellness Made Easy & Enjoyable
• •Health and Wellbeing
• •Transparency and Accessibility

Best Practices

• •Lead with "Taste and Enjoyment": Always emphasize the delicious flavor and ease of use. This is your biggest differentiator from traditional supplements. Frame wellness not as a task, but as a treat.
• •Reinforce "Kiwi" Identity: Consistently use phrases like "Kiwi-Made," "New Zealand Owned," and "Made in NZ." This builds local pride and trust.
• •Keep it Positive and Simple: Use upbeat, encouraging language. Break down the health benefits of ingredients into simple, easy-to-understand points. Avoid complex scientific terms.
• •Incorporate Testimonials: Regularly share customer quotes and reviews in your marketing copy. Positive feedback, especially about the taste, is your most powerful social proof.
• •Focus on the "Why": Connect the products to a lifestyle. Instead of just listing ingredients, talk about the end benefit: "for a morning boost," "to help you through winter," or "for a life full of goodness." This creates an emotional connection with the customer.

Social Perception

Highly Positive and Locally Appreciated

Copy Examples

• •That daily dose of ACV doesn't have to be a chore! We've packed all the goodness into a delicious, apple-flavored gummy. Wellness just got a whole lot tastier. #KiwiGoodness #AppleCiderVinegar #NZMade
• •Feeling that winter chill? Boost your immunity with a little bit of Kiwi sunshine! Our Mānuka Honey, Turmeric, Lemon & Ginger gummies are your daily defense, and they taste amazing too. Stay well this season, the Kiwi way.
• •Goodness you can taste. Wellness you can feel. Discover our range of delicious, Kiwi-made gummies and make your health routine the best part of your day.
• •Guess what's new at The Kiwi Goodness Company? We've been busy crafting another delicious way to support your wellbeing. Get ready to [Benefit of new product] with the natural power of [New Ingredients]! Click to be the first to try.
• •Happy kids are healthy kids! Our children's gummies are packed with Vitamin C and Zinc for immune support, with a yummy blackcurrant flavor they'll love. No more battles over vitamins, just delicious daily goodness. Made with love, right here in New Zealand.