Brand Tone

Passionate & Enthusiastic, Friendly & Approachable, Exciting & Fun, Authentic & Knowledgeable

Brand Values

• •Passion for Football
• •Authenticity
• •Community
• •Customer Experience/Satisfaction
• •Quality
• •Appreciation of History & Design

Best Practices

• •Speak Like a Fan, Not Just a Retailer: Use language and references that resonate with genuine football enthusiasts. Show your passion.
• •Embrace Emojis and Exclamations (Appropriately): Convey enthusiasm and excitement, especially on social media platforms where this is common.
• •Foster Interaction: Ask questions, run polls, and encourage user-generated content to build community and make the brand feel approachable.
• •Highlight Authenticity and Quality: Casually weave in mentions of genuine products and the love for the history/design of kits, reinforcing these core values without being overly formal.
• •Stay Updated and Relevant: Refer to current football events, player news, or kit trends (when appropriate) to show the brand is current and engaged with the ongoing world of football.

Social Perception

Engaged Community, Trusted Source, Fun & Exciting

Copy Examples

• •Instagram Post (Mystery Kit Launch): THAT Friday feeling just got REAL! 🔥 Unbox the unexpected with our latest drop of Mystery Football Kits! Which league? Which team? That's all part of the thrill! 😉 Dare to discover your next favourite shirt? Link in bio to grab yours before they vanish! #TheKitCompany #MysteryKit #FootballShirtFriday #UnboxThePassion
• •Facebook Ad (General Kits): From iconic retro vibes to the freshest season drops, The Kit Company is your home for authentic football style. We're more than just shirts; we're a community of fans, united by the beautiful game. Find your colours today and wear your passion! Shop Now: [Link] #FootballKits #ClassicFootballShirts #SupportYourTeam #KitGeeks
• •Tweet (Engaging Question): Alright football fanatics, settle a debate! What's the MOST iconic football kit of all time and why? 🤔 Drop your shouts below! 👇 #FootballDebate #KitTalk #TheKitCompany
• •TikTok Video Script (Unboxing a rare kit): (Fast-paced, exciting music. Quick cuts showing the unboxing process, culminating in revealing a sought-after retro jersey) Voiceover (energetic): You guys will NOT believe what just landed at TKC HQ! 🤯 This absolute GEM... a true collector's dream! We live for these moments – finding the kits that tell a story. Who remembers this classic?! Let us know! #RetroFootball #KitGoals #FootballTikTok #TheKitCompany #MysteryFootballKit
• •Email Newsletter Snippet (Promoting Community): Hey [Customer Name], More than just a store, The Kit Company is a gathering place for fans like you who eat, sleep, and breathe football. Share your latest kit arrivals with us using #MyKitCompStory for a chance to be featured on our socials! We love seeing where our kits end up. Let's celebrate the beautiful game, together. Cheers, The Team at The Kit Company