Brand Tone

Historic & Authentic, Welcoming & Friendly, Lively & Entertaining, Community-Oriented, Quality-Focused, Slightly Playful/Witty

Brand Values

• •Heritage & History: Preserving and sharing its rich 800-year past.
• •Quality & Freshness: Commitment to high-quality, locally sourced food and drink.
• •Hospitality & 'Craic': Providing a warm, enjoyable, and authentically Irish pub experience.
• •Community Engagement: Supporting local arts, music, and charitable causes.
• •Authenticity: Offering a genuine taste of Galway's culture, from its history to its contemporary arts scene.

Best Practices

• •Embrace the History: Always weave in elements of the pub's rich 800-year history. Use phrases like 'steeped in history,' 'medieval charm,' or references to specific historical connections to reinforce this core aspect.
• •Keep it 'Craic'-ing: Inject warmth, friendliness, and the promise of a good time ('craic') into the language. Use welcoming phrases and an inviting, slightly informal tone where appropriate.
• •Highlight Fresh & Local: Consistently emphasize the commitment to fresh, locally sourced, and seasonal ingredients in food descriptions. This showcases quality and community support.
• •Spotlight the Entertainment: Regularly promote the live music, comedy, and other events, reinforcing the pub as a lively entertainment hub. Mentioning 'live music 7 nights a week' or specific event types adds to this.
• •Use a Touch of Wit: Incorporate clever wordplay or a slightly humorous angle when appropriate (like the 'Blood Red Ale' slogan), reflecting a charming and engaging personality without undermining the historical significance.

Social Perception

Iconic Landmark, Hub for Entertainment, Quality Food & Drink Destination, Welcoming to All, Reliable & Well-Managed, Busy & Popular

Copy Examples

• •Headline: Step Into 800 Years of Stories. Pint by Pint. Body: At The Kings Head, every nook and cranny whispers tales of medieval Galway. From King Charles I to today's best live music, we're more than a pub – we're a living legend. Join us for fresh local fare, our famous Blood Red Ale, and craic that’s been centuries in the making. (Tone: Historic, Welcoming, Authentic)
• •Headline: Galway's Heart Beats Strongest Here. Body: Looking for the true pulse of Galway? Find it at The Kings Head! Live music nightly, the freshest local seafood on your plate, and a welcome as warm as our ancient fireplace. Good food, great company, and a history that’s anything but dull. #KingsHeadGalway #LivingHistory #GalwayVibes (Tone: Lively, Welcoming, Quality-Focused)
• •Headline: Our Blood Red Ale: It Keeps Its Head. (Unlike some we could mention...) Body: Brewed locally by Galway Hooker, our exclusive Blood Red Ale is steeped in history and taste. Come raise a glass to 800 years of stories, great music, and food that’s always fresh, local, and in season. History never tasted so good. (Tone: Playful/Witty, Historic, Quality-Focused)
• •Headline: From Medieval Mayors to Modern Minstrels: The Stage is Always Set. Body: The Kings Head isn't just a pub; it's a Galway institution. Three floors of history, live music seven nights a week, comedy that’ll have you roaring, and food sourced from our doorstep. Experience the authentic spirit of Galway. (Tone: Entertaining, Historic, Authentic)
• •Headline: Fresh from the West, Straight to Your Plate. Body: Our philosophy is simple: if it's fresh, local, and in season, it's on the menu. From Connemara lamb to the day's best catch, taste the passion for local produce that has made The Kings Head a beloved Galway eatery for generations. (Tone: Quality-Focused, Authentic, Welcoming)