Brand Tone

Innovative & Tech-Savvy, Convenient & Accessible, Trustworthy & Reliable (Aspirational), Problem-Solving & Solution-Oriented, Modern & Approachable

Brand Values

• •Customer Experience
• •Innovation & Technology
• •Convenience
• •Reliability & Trust
• •Accessibility & Affordability
• •Security

Best Practices

• •Develop Clear Brand Voice Guidelines: Document the brand's personality, tone variations (e.g., for customer service vs. marketing), approved vocabulary, and what to avoid. This ensures everyone communicating on behalf of the brand is aligned.
• •Prioritize Transparency and Honesty: Given the mixed reviews and security concerns, address issues openly and honestly. Acknowledge customer feedback and clearly communicate steps taken to improve service and security. This builds trust.
• •Emphasize Solutions and Benefits: Focus copy on how KeyMe solves customer problems (e.g., lockouts, needing a spare) and the benefits it offers (convenience, speed, technological advantage).
• •Maintain Consistency Across All Channels: Ensure the tone is consistent on the website, app, social media, kiosk interface, and in interactions with locksmiths and customer service.
• •Listen and Adapt: Monitor customer conversations, reviews, and social media mentions to understand how the brand is perceived. Use this feedback to refine messaging and address concerns, showing that the brand values its customers' experiences.

Social Perception

Revolutionary & Convenient, Mixed Reliability, Security Concerns, Innovative but Imperfect

Copy Examples

• •Headline: Locked Out? Get Back In, Faster. Body: Don't let a lost key ruin your day. KeyMe offers 24/7 locksmith services and smart key copying kiosks nationwide. Your solution is just around thecorner. #KeyMe #Locksmith #Convenience
• •Headline: Your Keys, Smarter. Body: Securely store a digital copy of your keys with the KeyMe app and duplicate them anytime at our convenient kiosks. Welcome to the future of key management. #SmartKeys #TechSolution #KeyCopy
• •Headline: Say Goodbye to Locksmith Drama. Body: Founded to fix a broken industry, KeyMe provides transparent pricing, rapid response, and a 100% satisfaction guarantee. Trust us to get it right. #TrustedLocksmith #KeyMeSecure #CustomerFirst
• •Headline: Car Key Trouble? We Cut Costs, Not Corners. Body: Need a car key replacement or duplicate? KeyMe kiosks can make many car keys, including fobs, for less than the dealership. Fast, affordable, and right in your neighborhood. #CarKeyExperts #AffordableSolutions #KeyMeAuto
• •Headline: Peace of Mind in Your Pocket. Body: With KeyMe, access to your keys is always secure and convenient. From emergency lockouts to quick duplicates, we're your trusted partner in access. Download the app today! #KeyManagement #Security #Innovation