Brand Tone

personal, educational, empowering, and trustworthy

Brand Values

• •Health-Centric
• •Education and Empowerment
• •Community
• •Authenticity and Legacy
• •Natural Ingredients

Best Practices

• •Lead with Education, Sell with Solution
• •Tell the Founder's Story
• •Use "You" and "Your"
• •Emphasize "Healthy Hair," Not Just "Beautiful Hair"
• •Foster Community in Your Calls-to-Action

Social Perception

Highly positive: Trusted Expert, Effective Products, Inspirational Founder, Supportive Community Builder

Copy Examples

• •Tired of fighting with dry, brittle hair? Your hair isn't being difficult, it's just thirsty! Our Power Pack Moisture System is like a refreshing drink for your curls. Formulated with natural oils, it penetrates deep to restore moisture and strength from the inside out. Stop struggling and start nourishing. ✨ #HealthyHairJourney #NoraHairProducts #MoistureRetention
• •What's your biggest hair challenge right now? Whether it's a flaky scalp, slow growth, or retaining moisture, you're not alone! I created the TKN Healthy Hair Tribe so we could solve these problems together. Drop your #1 struggle in the comments below, and let's talk about real solutions. Your journey to healthy hair starts here. #TKNHealthyHairTribe #CommunitySupport #KenyattaNicole
• •Revitalize Your Scalp, Reclaim Your Growth. Don't just wash your hair—nourish it. Our Restoring Regrowth Shampoo is a targeted treatment designed to create the optimal environment for healthy hair growth. Infused with peppermint and tea tree oil, this formula cleanses buildup, soothes itchiness, and stimulates your follicles. It2s the foundational step to the stronger, longer hair you've been searching for.
• •It all started with my mom, Nora. Ever since I was a little girl, my mom, Nora, made sure my hair was taken care of. It was her way of instilling confidence in me. When I became a hairstylist, I wanted to give that same feeling to every woman who sat in my chair. Nora Hair Products isn't just a business; it's a tribute to her legacy and my love letter to healthy, natural hair. Thank you for being part of this journey. - Kenyatta Nicole
• •Braid SZN doesn't have to mean itchy SZN! 🙅‍♀️ One drop of our Regrowth Serum is all you need to keep your scalp happy and healthy under your protective styles. #BraidSeason #ScalpCare #HealthyHairTips #NaturalHair #NoraHairProducts