Brand Tone

enthusiastic, approachable, and customer-focused. It blends the passion of a beer enthusiast with the reliability of a dedicated retailer. The language is straightforward and friendly, avoiding overly technical jargon while still demonstrating product knowledge. It's the voice of a fellow pub-lover who wants to help customers create the best possible home bar experience.

Brand Values

• •Quality and Authenticity
• •Convenience
• •Community
• •Customer-Centricity
• •Passion for the "Pub Experience"

Best Practices

• •Speak Like a Pub Enthusiast, Not a Salesperson: Use passionate and evocative language. Talk about the "perfect pour," the "authentic taste," and the "ultimate pub experience." The goal is to share the love of good beer.
• •Keep it Simple and Direct: While passionate, the language should be clear and easy to understand. Avoid overly technical terms. The key benefit is simple: great draught beer at home.
• •Be Responsive and Personable: When interacting on social media or via customer service, maintain a friendly, helpful, and approachable tone. Address customers by name when possible and engage in conversations about their favourite beers.
• •Focus on the "Why," Not Just the "What": Instead of just listing product features (e.g., "8-litre keg"), frame it with the benefit (e.g., "14 pints of perfectly chilled beer to share with friends").
• •Maintain Visual Consistency: Ensure that the fun, approachable, and quality-focused tone is reflected in the visuals. Use high-quality images of inviting home bar setups, perfectly poured pints, and people enjoying themselves. This reinforces the brand's core promise visually.

Social Perception

The Keg Shed is generally perceived as a reliable and specialist retailer within the UK's home bar community. Customers see them as a go-to source for Blade and PerfectDraft kegs, often highlighting their competitive pricing and extensive selection. Positive reviews frequently mention the speed of delivery and the quality of the products received. The brand is seen as a key player for those looking to stock their home bars, positioned alongside competitors but holding its own through service and specialization.

Copy Examples

• •Your home. Your pub. Your rules. From crisp lagers to crafty ales, get the perfect pour, every time. Shop Blade and PerfectDraft kegs now and turn your shed into the local.
• •Weekend forecast: 100% chance of great beer! 🍻 We're fully stocked with your favourites, including the classic Birra Moretti Blade Keg. Tap the link in our bio to get yours delivered before the weekend kicks off. #TheKegShed #HomePub #PerfectPint #BeerAtHome #Blade
• •Restock Alert! That keg you’ve been waiting for is back... Hi [Customer Name], good news! The [Keg Name] kegs are back in stock and ready to ship. Don't miss your chance to pour the perfect pint at home. Order now for fast delivery and get ready to enjoy the pub experience, no queueing required.
• •Heineken Blade Keg: The legend. The icon. The reason your friends will suddenly want to visit more often. This 8-litre keg delivers that classic, crisp taste that needs no introduction. Easy to install, even easier to enjoy. Warning: may lead to spontaneous singalongs.
• •Planning a get-together? Be the host with the most. We've got the kegs, the glassware, and the spirits to make your home bar the place to be. Fast UK delivery. #TheKegShed #HomeBar #PartyPlanning