Brand Tone

Authentic & Rooted, Educational & Storytelling, Respectful & Reverent, Passionate & Purpose-driven, Conscious & Responsible, Community-Oriented & Appreciative

Brand Values

• •Cultural Perpetuation & Authenticity
• •Aloha ʻĀina (Love of the Land) & Environmental Stewardship
• •Moʻolelo (Storytelling)
• •Kuleana (Responsibility & Privilege)
• •ʻOhana (Family) & Community
• •Quality & Craftsmanship
• •Connection & Reconnection

Best Practices

• •Always Lead with Moʻolelo (Story): Ensure that the narrative, cultural significance, or the inspiration behind the design/product is central to the copy. Explain the "why" behind each piece.
• •Incorporate ʻŌlelo Hawaiʻi (Hawaiian Language) Authentically: Use Hawaiian words and phrases correctly and respectfully, providing context or translations where helpful for a broader audience, reinforcing cultural value.
• •Emphasize Values Consistently: Regularly weave in core values like aloha ʻāina, kuleana, cultural preservation, and community support into product descriptions, social media posts, and marketing materials.
• •Maintain a Tone of Respect and Gratitude: Communicate with reverence for Hawaiian culture and genuine appreciation (mahalo) for customers, collaborators, and the community.
• •Be Educational, Not Just Transactional: Position copy as an opportunity to share knowledge and deepen understanding of Hawaiian culture and the environment, rather than solely focusing on selling a product.

Social Perception

Highly Respected & Authentic, Educational & Meaningful, Ethical & Sustainable, High Quality, Justified Price, Community-Focused, Culturally Significant

Copy Examples

• •Headline: Wear the Story of Hawaiʻi. Body: Each Kealopiko design is more than just apparel; it's a moʻolelo, a piece of our ancestral wisdom, and a celebration of the native plants and animals that make Hawaiʻi unique. Wrap yourself in a story, hand-dyed on Molokaʻi with aloha. #Kealopiko #HawaiianCulture #WearYourStory
• •Headline: Rooted in the ʻĀina, Crafted for You. Body: From the rich earth to the vibrant sea, our designs draw inspiration from the sacred landscapes of Hawaiʻi. Made with eco-conscious materials and a deep respect for our environment, every Kealopiko piece carries the spirit of aloha ʻāina. Explore our latest collection, born from the heart of the islands. #SustainableFashion #AlohaAina #MadeInHawaii
• •Headline: Kuleana: Our Commitment to Hawaiʻi. Body: At Kealopiko, our kuleana extends beyond creating beautiful clothing. It's about honoring our kūpuna, preserving our language, and giving back to the community that nurtures us. With every purchase, you support local artisans and vital cultural and environmental initiatives. Mahalo for being part of our ʻohana. #SupportLocalHI #CulturalPreservation #KealopikoOhana
• •Headline: The Piko Connection: Present in Every Thread. Body: Kealopiko – the choicest part, the center of connection. Our name reminds us to cherish our ties to our heritage, our ʻohana, and this present moment. Discover designs that speak to your heart and connect you to the enduring spirit of Hawaiʻi. #HawaiianHeritage #MindfulFashion #KealopikoDesigns
• •Headline: Beyond the Surface: Designs with Deep Meaning. Body: Tired of generic aloha wear? Kealopiko offers clothing that tells the true ecological and cultural stories of Hawaiʻi. Each pattern, each ʻōlelo Hawaiʻi (Hawaiian language) phrase, is carefully researched and imbued with significance. Explore our Design Library and uncover the rich moʻolelo woven into every garment. #AuthenticHawaiian #StorytellingThroughDesign #CulturalApparel