Brand Tone

Inspirational, Unifying, Passionate, Urgent, Mission-driven

Brand Values

• •Unity and Inclusivity
• •Constructive Dialogue
• •Civic Action and Empowerment
• •Progress and Forward Momentum
• •Commerce for a Cause

Best Practices

• •Always Lead with the Mission: Every piece of copy, from a product description to a social media post, should connect back to the core mission of unity, discussion, and progress. The "why" behind the brand is its strongest asset.
• •Use Empowering and Action-Oriented Language: Employ strong verbs that inspire action, such as "Join," "Build," "Create," "Unite," and "Transform." This frames the audience as active participants, not passive consumers.
• •Spotlight Community Stories: Actively feature stories, testimonials, and images from student ambassadors and local KAMA Clubs. This provides social proof and reinforces the "Community" aspect of the brand name.
• •Maintain a Passionate and Earnest Tone: The brand's voice should always be sincere. Avoid sarcasm, overly casual slang, or a corporate tone that could dilute the authenticity of its mission-driven message.
• •Frame "Unweird" as the New Normal: Consistently use the "Coalition of the UNWEIRD™" concept to frame unity, dialogue, and civic engagement as positive, desirable, and normal behaviors in a polarized world. This creates a unique and ownable brand identity.

Social Perception

A nascent, mission-driven civic movement that uses merchandise to fund its activities and spread its message. Perceived as a serious platform for civic discourse, still in early development, with an audience aligned with its progressive and unifying message.

Copy Examples

• •It starts here. Not with anger, but with understanding. Not with division, but with discussion. We're building a future where every voice matters and every perspective has a place. This is the evolution. Join us. #KAMACommunity #Unite #KeepAmericaMovingAhead
• •Wear your state with pride, not prejudice. The UNWEIRD™ Illinois shirt is for those who believe in unity over uniformity. It’s more than apparel—it's a statement that our differences make us stronger. Every purchase funds the movement to Keep America Moving Ahead. #BeUNWEIRD
• •Tired of the noise? Let's build something real.
• •This Is More Than a Brand. It's a Movement. Join the KAMA Evolution and Turn Division into Discussion.
• •Don't Just Witness the Future. Build It. Your frustration is valid. Your voice is needed. THE KAMA COMMUNITY is a movement for men who are ready to lead, connect, and transform society. Shop the collection and fund the mission.