Brand Tone

Artistic, Authentic, and Heartfelt

Brand Values

• •Craftsmanship and Quality
• •Artistic Integrity
• •Local Heritage
• •Feminine Empowerment

Best Practices

• •Always Lead with the Art: Center all copywriting on the artistic merit, the story behind the design, or the creative process. The product is art first, merchandise second.
• •Emphasize "Handmade in Santa Fe": Consistently include this phrase to reinforce the values of craftsmanship and local heritage. It is a key differentiator.
• •Use the Founder's Story: Mentioning Barbara Barratt, her background, and the all-female studio humanizes the brand and strengthens the connection to authenticity and artistic integrity.
• •Speak with Warmth and Sincerity: Use heartfelt and genuine language. Phrases like "bring you much enjoyment" and "blessed to do what we love" align perfectly with the established tone.
• •Focus on Quality and Durability: When discussing the products, highlight the use of quality materials like "archival inks" and "heavy weight archival paper" to underscore the value of craftsmanship.

Social Perception

The public perception of The Kaleidoscope Designs is that of a niche, artist-led studio deeply connected to its Santa Fe roots. Customers and the public likely see the brand as a source for unique, high-quality, and meaningful art products rather than a commercial gift shop. The lack of extensive online chatter suggests a more intimate relationship with its customer base, who value the art for its intrinsic merit and connection to the artist, Barbara Barratt. The perception is one of high quality and authenticity within its specific market.

Copy Examples

• •Bring a touch of Santa Fe's spirit into your home. This vibrant St. Francis print, hand-signed by artist Barbara Barratt, is a heartfelt piece from our small, all-female studio. Crafted with archival inks, its color and charm are made to last, offering a daily blessing of peace and artistry.
• •From our hands to your home. ✨ Each of our 'Dia de los Muertos' plaques is hand-dyed and finished with a smooth decoupage. It is a celebration of color, tradition, and the unique folk art style of our founder, Barbara Barratt. #MadeInSantaFe #TheKaleidoscopeDesigns #FolkArt #Handmade
• •More than just a business, The Kaleidoscope Designs is the shared vision of an all-female team of artisans in Santa Fe. Led by painter Barbara Barratt, we ve stayed true to our small-studio roots since 1997, pouring our hearts and love of art into every piece we create.
• •Looking for a gift with soul? Discover the hand-signed prints of Santa Fe artist Barbara Barratt. From Patron Saints to spirited Cowgirls, each design captures a story. Shop our collection of handmade art, prints, and ornaments. Free shipping on orders over $60.
• •New from the studio! Colorful creations from Santa Fe. Hello art lover, step back into the colorful world of The Kaleidoscope Designs. This month, Barbara is thrilled to share a new series of nature-inspired prints, each capturing the wild beauty of New Mexico. Explore the new collection and bring home a piece of our passion.